CALL OF DUTY: BLACK OPS III UPDATES

THE CDL 2021 SEASON BEGINS

Plus new Kiss Confirmed mode, League Play updates, MP and Zombies improvements, and Double Weapon XP Weekend incoming.

CDL 2021 OPENING WEEKEND BEGINS

The Call of Duty League 2021 season kicks off today at 12 PM PT / 3 PM ET with Opening Weekend hosted by Atlanta FaZe, featuring four days of Black Ops conflict matches from every team within the League!

And for the primary time, Black Ops conflict players can stay awake so far on the complete CDL schedule and their favorite team’s standings within the 2021 season in-game at the CDL Channel united Play.

KISS CONFIRMED, 3V3 GUNFIGHT SNIPERS + MORE

Today’s Black Ops conflict update delivers Kiss Confirmed, our special Valentine’s Day-themed spin on Kill Confirmed, to Multiplayer through Feb. 18th! Collect candy hearts in situ of dog tags as you rack up eliminations, and remember to save lots of a couple of for your favorite teammates this Valentine’s Day weekend.

Express 24/7 continues in the week, also as 3v3 Gunfight Snipers Only, Gunfight Blueprints, Face Off, and more. Read on below for the complete list of this week’s featured playlists.

This update also includes new bug fixes and adjustments to Multiplayer and Zombies, including the addition of Nuketown ’84 to 2v2 and 3v3 Gunfight Custom Games, and a few additional stability fixes and gameplay improvements for “Firebase Z.”

THE PRESTIGE PRIMER EPISODE 11: the way to COMPLETE SEASON ONE’S FINAL 10 MULTIPLAYER SEASON CHALLENGES

From earning Quad Feeds to fixing multi-Contract runs in Warzone, the following pointers can assist you to become a Multiplayer Season One Master in no time. Plus, featuring the CDL Team Packs and a weapon for crushing the League Play competition.

ZOMBIES CHRONICLES

Call of Duty®: Black Ops III – Zombies Chronicles is out there now on PS4™, Xbox One, and Steam. This content expansion delivers 8 remastered classic Zombies maps from Call of Duty®: World at War, Call of Duty®: Black Ops, and Call of Duty®: Black Ops II. Complete maps from the first saga are fully remastered and HD playable, within Call of Duty®: Black Ops III.

FULLY-REMASTERED MAPS

Experience a number of the foremost thrilling maps in Zombies history in their full HD glory, including Shangri-La, a legendary shrine lost in an exotic jungle where the undead lurk within a treacherous labyrinth of underground caverns; Kino Der Toten, an abandoned cinema full of swarms of Crawler Zombies and fiery traps; Shi No Numa, a swamp of death during a sweltering jungle; Origins, an abandoned German excavation site, and more!

RUST UPDATES

  • RUST is coming to consoles in 2021 and a replacement update in the week suggests that the favored PC survival gaming might be arriving on PS4 and Xbox One sooner instead of later.
  • Rust has seen a recent boost on Twitch, with viewership spiking to an all-time high in recent weeks.
  • The official Rust account has confirmed that the sport has omitted a million viewers, making it one among the foremost popular on the platform.
  • A new ESRB rating has been spotted by gamers which suggests that the console port is getting closer.
  • The rating doesn’t share details on when Rust is coming to PS4 and Xbox One or the other release plans.
  • Survival game and newly-minted Twitch phenomenon Rust once more set a concurrent player record for the Facepunch Studios title on Steam.
  • Survival game and newly-minted Twitch phenomenon Rust have once more surpassed its own Steam concurrent player record for the sport, eclipsing over 240,000 active users at its peak over the past weekend. Rust, developed by Facepunch Studios, maybe a survival game that has been around since its early access period in 2013, launching its full release in 2018 and remaining fairly niche for many of its lifetime since then.

Rust is that the latest beneficiary of Twitch’s ability to vary a game’s fortunes seemingly overnight, however, so it isn’t niche now. Rust is following within the footsteps of Among Us – curiously enough, another 2018 multiplayer release – in berating well after conventional wisdom would suggest. Content creators looking to broaden their multiplayer streams beyond the ever-present Among Us recently began to select up Rust as an alternate, and therefore the result has been an explosion of interest within the game. Rust is now a daily fixture of the many content creator’s streams, often featuring collaborations between popular Twitch stars within the same way that Among Us has allowed for months now. Rust’s popularity on Twitch streams also translated to an uptick inactive users, with the sport setting records for its concurrent player numbers earlier in January.

The good news keeps rolling certain Rust, as, consistent with Steam Charts, the sport experienced its best-ever weekend in terms of Steam concurrent player count just a couple of days ago. The analytics suggest that the sport came in only shy of 245,000 active players, peaking at 244,934. For a game that’s peak players sat at 97,445 only one month prior, that’s a fantastic amount of growth, and it’s still gaining traction as more Twitch content creators – and as a result, their followers – give the sport a try.

PUBG MOBILE UPDATES

PUBG Mobile hacks: New anti-cheat system bans 988,533 accounts in the week

PUBG Mobile is one of the foremost played mobile games within the world. the sport features a massive player base thanks to its intense gameplay, high graphics, and multiplayer capabilities. However, with soaring popularity comes a number of cheaters who attempt to gain an unfair advantage within the game.

To combat these cheaters and maintain fair play, PUBG Mobile’s developers have put in situ several anti-cheat systems that detect any anomalies and ban cheaters instantly. They also publish weekly reports about the number of cheaters banned during a certain period of time.

PUBG Mobile has published its twentieth report detailing the number of cheaters who are banned from the sport.

The report revealed that over 998,533 accounts are banned from PUBG Mobile within the previous week, i.e from January 15th to January 21st, 2021. Every account was permanently suspended.

The first report was posted on August 29th, 2020, where 1,273,152 accounts were suspended. The second report saw 1,838,223 accounts getting the boot.

PUBG Mobile Global Version 1.2 new Runic Power update for Android

PUBG Mobile has established itself together of the foremost influential games within the world because it paved the way for the increase of the battle royale genre on the mobile platform.

PUBG Mobile’s developers regularly introduce new features to the sport with periodic updates. On 12th January, the much-awaited 1.2 updates were unrolled, and various features made their way into the sport, including the Runic Power mode.

PUBG Mobile Season 17 end date revealed

PUBG Mobile has released its fresh season and Elite Royale Pass. The new season features fresh rewards, which include colorful outfits and weapon skins. With the commencement of the new season, the players’ ranked tiers also get reset.

The Elite Royale Pass is often purchased by aspiring players for 600UC. Players also get many exciting rewards upon reaching the upper ranked leagues within the title. during this article, we discuss the top date for Season 17 of PUBG Mobile.

PUBG Mobile Global Championship (PMGC) Finals Day 2 Postponed

In a politician announcement through various social media platforms, PUBG Mobile officials announced that they were unable to carry the matches of Day 2 thanks to some issues.

They further explained that so as to take care of the standard of the competition, they were temporarily suspending the matches of Day 2. The officials also apologized to the fans and players for the long delays and therefore the resultant inconvenience caused.

APEX LEGENDS UPDATES

Apex Legends Now Available To Play on Steam, Nintendo Switch Launch Expected Next Year

Electronic Arts (EA) free-to-play battle royale game Apex Legends is finally approaching Steam on November 4, the corporate announced during a statement. aside from that, EA’s Game Director for Apex Legends also announced that the corporate will take some longer to bring the sport to Nintendo Switch, and Nintendo Switch users can expect the sport to return any time next year. PC gamers already playing Apex Legends on EA Origin can now also play the sport via Steam.

PC users who were already playing Apex Legends via Origin can transfer their account progression and unlocks to Steam if they chose to play the sport via Steam. For Nintendo Switch users, the corporate said it needs longer so as to supply the good experience Switch players deserve. “This year has brought on unexpected new challenges, to place it mildly, and that we don’t want to rush anything out,” Grenier said. Apex Legends for Nintendo Switch will accompany cross-platform play and every one of the seasonal contents and features of the sport.

EA had, during its EA Play news conference announced that Apex Legends was coming to Steam and Nintendo Switch this fall. Developers of the sport Respawn Entertainment had announced that they’re going to divulge “special gun charms” to Steam players as a welcome offer.

Apex Legends Season 6 Brings ‘Rampart’ Legend, Evo Armor and More: Full Patch Notes

An all-new season of Apex Legends is here and you recognize what meaning. A bunch of the latest additions to the sport including a replacement legend, Volt SMG, and more. The new season also brings Evo Armor, where each armor upgrades to a subsequent level as you are doing more damage.

There is also a replacement crafting system where players got to collect resources as they loot and craft things like med kits, ammo, which may be an honest thanks to refilling your loadout. The new season also brings class and balance changes and every one of Recon Class Legends including Bloodhound, Crypto, and Pathfinder can now use Recon Beacons to seek out where the subsequent circle is going to be.

Apex Legends is Adding Duos Mode Permanently, Season 5 Coming Soon

Popular battle royale game Apex Legends is getting a replacement update. consistent with a politician announcement by Respawn, the Duos mode goes to form a comeback and can become a permanent option. this suggests that players can play in teams of two rather than the standard three. The mode was earlier introduced to the sport for a brief period in November last year.

The update is additionally set to bring King’s Canyon, the first map that launched with the sport. Ever since World’s Edge was introduced, Kings Canyon has been reintroduced 3 times for a brief while. This time, the map goes to be a permanent addition, which is great news for players.

The addition of Duos Mode and King’s Canyon map will happen on April 7. a replacement event titled ‘The Old Ways’ is additionally expected to start on an equivalent day and continue till April 21. The event will introduce a replacement Town Takeover called Bloodhound’s Trial which can happen at a replacement area within the northwest of World’s Edge. Players will get to battle against a hoard of prowlers and claim high-tier loot as your reward. The events also will offer a replacement prize track with daily challenges, and exclusive skins which will be directly purchased from the in-game store.

CALL OF DUTY: MORDERN WARFARE/WARZONE UPDATES

  • Call of Duty Modern Warfare update: New patch notes after Warzone and conflict release

PLAYLIST UPDATE:

Boots on the bottom War

Blueprint Gunfight

Face-Off

SnD Double Down

Realism Gun Game

GENERAL FIXES:

Fix for a bug on Hackney Yard that would prevent Minotaur from performing an execution

Fixed bug where some players were unable to get a Nuke after obtaining the right number of kills

Fixes to assist the Wheelson path up various terrain

Fixed a bug where the ‘Revive’ prompt while playing Cyber Attack was appearing inconsistently

WEAPONS:

Fennec: Increased damage range

ISO: Increased damage range

The new Modern Warfare weapons coming to the sport reportedly include CX-9, Raal MG, and Sykov.

No release date has been attached with these things, meaning we don’t know when this contemporary Warfare update will arrive.

And it should be noted that while new content is reportedly coming to Modern Warfare, this doesn’t mean there’ll be a Season 7 for the sport.

Combined Arms: Hardpoint

In this new addition to Combined Arms, two teams of 12 battle to capture and control a moving objective across four maps: Armada, Crossroads, Miami, and Cartel. Use tanks, gunboats, and snowmobiles to have objectives and remove the enemy’s control.

Although the deadline is five minutes, the clock will pause when either team controls the target, allowing epic comebacks. the primary team to succeed in the 350 score limit wins.

Fireteam: the atom bomb

Drop into this frenzied 40-player mode to gather, deliver, and deposit uranium into several active dirty bombs sites. You earn score by killing enemies, gathering and depositing uranium, and detonating dirty bombs. Maps include two massive play spaces: Ruka and Alpine.

WORLD OF WARCRAFT UPDATES

  • MYTHIC DUNGEON INTERNATIONAL: THE SHADOWLANDS 2021 SEASON 1 IS HERE!

MDI returns to YouTube this Friday, January 22, when top teams from around the world will bully-off to earn points towards advancing to the MDI Season 1 Global Finals and compete for his or her share of the $20,000 (USD) prize pool per cup. to form it to every cup, teams will get to prove themselves in Time Trials against quite 200 other teams, with the ultimate eight teams advancing to every cup. Once all four cups have completed, the highest six teams based on total points will advance to the Season 1 Global Finals where they’re going to join with the highest two teams from China to compete for the title of MDI Global Champion and their share of the $300,000 (USD) prize pool!

  • ARENA WORLD CHAMPIONSHIP: SHADOWLANDS 2021 SEASON 1 BEGINS!

After thirteen incredible years of competitive PvP, stage World Championship (AWC) is back for what’s slated to be our biggest year so far!

This Friday, January 15, the primary of 4 Cups begins with teams from North America and Europe battling for his or her share of the weekly $10,000 (USD) prize pool per region, and to earn points towards advancing to the Season 1 Circuit. Over 200 teams have signed up to compete in open tournaments hebdomadally , with the highest twelve teams from each region making it into the Cup for an attempt at the prizing and points. At the top of all four Cups, the highest eight point-earners will advance to the Season 1 Circuit.

  • WEEKLY BONUS EVENT: WORLD QUESTS

The Bonus Events system consists of a rotating schedule of various activities, currently scheduled to run hebdomadally beginning on Tuesdays. Each Bonus Event grants a passive bonus to a specific game activity and offers a once-per-event quest with an interesting reward for accomplishing a related goal. The in-game calendar can function as your one-stop reference for the event schedule. The journey Guide also offers an immediate link to active Bonus Events, allowing you to simply accept any associated quests.

MINECRAFT UPDATES

  • Minecraft Earth AR Mobile Game Shutting Down on June 30.

Microsoft will delete the Minecraft Earth player data on July 1.

Minecraft Earth AR mobile game, launched by Microsoft two years ago, is shutting down. The developers say that the present global situation has prevented free movement and collaborative play – two things that are essential for enjoying Minecraft Earth. As a result of this pandemic, Microsoft has taken the tough decision to finish support for Minecraft Earth and re-allocate resources to ‘other resources that provide value to the Minecraft community. the corporate also released its last update for Minecraft Earth that brings along reduction in-app costs for purchasing rubies and other perks.

Microsoft took to the Minecraft blog to announce the top of support for Minecraft Earth. the corporate says that it’ll discontinue all content and repair support for the sport on June 30. this suggests users won’t be ready to download or play Minecraft Earth then date. The very next day, on July 1, Microsoft will delete the Minecraft Earth player data unrelated to Character Creator and Minecoin entitlements.

  • REALMS PLUS: JANUARY

The latest maps, skins, and adventures from the Minecraft Marketplace!

  • TNT++ BY SPARK SQUARED
  • NINJA GALAXY BY DIVEBLOCKS
  • DELUXE FURNITURE: LAKESIDE BY BLOCKCEPTION
  • LUCKY WORLD: PETS BY IMAGIVERSE
  • DIAMOND TYCOON BY RAZZLEBERRIES
  • CRAZY HAIR BY PIXELUSION
  • FINAL BOSS BY WAYPOINT STUDIOS
  • DRIPSTONE BLOCK & SCULK SENSOR IN BEDROCK BETA

The darkest, deepest corners of Minecraft are riddled with untold horrors that are waiting to be discovered by brave spelunkers: ancient threats lurking within the shadows, twisting speleothems that make otherworldly formations, and cute, creaking blocks that like to hear your footsteps as you traverse the underground.

  • DIVINE DREAMS

Exploring One Map’s astonishing temple!

High up on the height of Olympus, the tallest mountain in Greece, the Olympian gods make their home. There are only twelve of them in total and a half they are busy doing god stuff elsewhere most of the time, but still, twelve people living on one peak is sort of tons. we will all imagine what their house looks like: big white pillars, many fiddly swirly bits, and everyone kind of spires and domes. we have seen Hercules, we all know what god houses look like!

WHAT IS BURGER KING DOING IN ESPORTS?

BURGER KING to Sponsor New Belgian Online League of Legends League

  • Riot Games announces the beginning of the Belgian League, a League of Legends league sponsored by BURGER KING.
  • 4Entertainment and Riot Games will facilitate the league.
  • BURGER KING has been active in esports sponsorships in 2019, has teamed with both FaZe Clan and Blast Pro Series.
  • Riot Games announced that it’s launched the primary ever official Belgian League of Legends League, sponsored by BURGER KING. 
  • Dubbed Belgian League, six teams will compete against one another in two splits, with qualifying teams getting the prospect to compete within the European Masters Play-Ins.
  • The Belgian League officially starts on Jan. 20 and can see six teams compete, and Riot and gaming and esports company 4Entertainment are collaborating to determine and facilitate the inaugural league.
  • The aim of the Belgian League is to give local talent more opportunities to develop their skills and to boost the Belgian esports circuit to a better level that way. Among the six teams which will participate within the league are football teams KV Mechelen and RSC Anderlecht.
  • Esports is booming for several years now. Their popularity continues to rise, especially among the younger generations. There is an enormous overlap between the gaming community and therefore the fans of BURGER KING, Vic Dresen, marketing manager of BURGER KING said. “League of Legends is understood for gamers getting rather heated within the game. Teammates flame one another once they are playing a nasty game. In true LoL terminology, this suggests that teammates won’t twiddle my thumbs to insult one another quite fiercely.”

Burger King is giving away 1,000 PlayStation 5 game consoles

  • Burger King is teaming up with Sony to offer away 1,000 PlayStation 5 consoles alongside digital downloads for games.
  • Customers can either make a $5 purchase (before tax) or enter through a mail-in form.
  • The sweepstakes are going to be running until November.
  • Starting on October 15, Burger King will begin to offer away 1,000 PlayStation 5 consoles to some lucky customers, consistent with an announcement on the fast-food chain’s website.
  • Other prizes include a digital download of both “Sackboy: an enormous Adventure” or a digital download of “Demon’s Souls,” alongside 1,000 codes for a three-month subscription to PlayStation Now, which allows users to play games on demand. There are 2,000 digital codes available for every game.
  • The chain began teasing the collaboration earlier in October 2020, with promo videos on the company’s social media accounts.
  • There are three alternative ways to enter. Any qualifying purchases of $5 (before tax) that are made on BK.com or the Burger King app will automatically get a token to “play the sport .” Customers also can enter receipt information on BK.com and therefore the BK app to enter, or there’s a mail-in form for those that don’t need to dine at the chain.
  • Customers also will have an opportunity to win smaller prizes including coupons for menu items.
  • Once a sale is formed, a user will get a token that will be used immediately, or but later, but it must be played by November 22.

Burger King mascot streams with esports stars to market Impossible Whopper

  • For the nationwide rollout of the Impossible Whopper today, Burger King partnered with esports brand FaZe Clan on a Livestream promotion, consistent with esports publisher Dexerto. The Impossible Whopper, tested at select Burger King locations for months, uses the Impossible Foods brand’s plant-based beef alternative.
  • Starting at 4 p.m. ET, popular members of the Los Angeles-based FaZe Clan will stream with a guest appearance by The King, Burger King’s mascot. during a tweet posted Wednesday, FaZe Clan nodded to a surprise for fans during the stream.
  • Burger King has dabbled in esports before, live streaming with influencers Jack “CouRage” Dunlop and Seth “Scump” Abner last November, per Dexerto. the corporate announced the Impossible Whopper was expanding nationwide earlier this month.
  • Burger King is ramping up marketing for the nationwide rollout of its plant-based Whopper, and therefore the FaZe Clan partnership shows how the brand is targeting young, largely male audiences that favor esports and live-streaming. The corporate has leveraged previous live streaming efforts to encourage delivery orders via DoorDash, though it’s unclear what “surprise” is future for FaZe Clans followers later today.

Burger King Is Launching a computer game Food Delivery Service in Spain.

Burger King Spain is looking to level up in esports and gaming. And it’s getting tons of help from the gaming industry itself.

Burger King is hiring gamers to sell you food during online matches

  • Burger King is now using video games to undertake to peddle their food into our gaping mouths because nothing during this world is sacred. Undeterred by their failed 2006 advergame Sneak King, the nutriment company is now hiring a team of gamers to play alongside us in online PlayStation games to sell us food.

Burger King’s latest computer game venture is named Burger Clan:

Burger Clan is going to be racing, shooting, and dribbling alongside us in our favorite games. Oh, and they’ll even be ready at a moment’s notice to require our burger order. Burger King is going to be operating a “command center” (a.k.a. a restaurant) because it injects itself into your online matches with PlayStation’s permission, consistent with the company’s handout sent via email. If you check in with Burger Clan online, someone who works for Burger King will attempt to play with you and be able to put in your Whopper order while somehow being an asset to your team.

WHAT IS SNICKERS DOING IN ESPORTS?

Snickers kick off EA’s Madden NFL esports tournament

  • Snickers in the week became the presenting sponsor of the Madden NFL 20 Club Championship, an esports tournament hosted by computer game maker Electronic Arts. As a part of the sponsorship, the candy marketed by Mars is going to be featured in highlight packages and branded studio segments during the tournament on Twitch, YouTube, and therefore the ESPN mobile app, per an announcement shared with Marketing Dive.
  • Snickers is also sponsoring a player’s lounge where 32 competitors, each representing a true NFL team, can ready themselves for the tournament that started on Dec. 17 and runs through Dec. 20 in Redwood City, California. The winning player will win a cash prize of quite $700,000, per EA’s website that features a bracket for fans to fill out with their tournament predictions. ESPN 2 will air a one-hour special about the tournament at 8 p.m. on Dec. 27.
  • Snickers also sponsors a season-long campaign to spotlight the highest plays of the Madden NFL 20 Championship Series (MCS), which incorporates esports events that coincide with key parts of the NFL season and off-season. Next year, one player will win the Snickers “Moment of the Year” award supported by votes from the Madden NFL community. The winner is going to be announced at the top of the Madden NFL 20 Bowl, which coincides with the NFL Draft on April 23-25.
  • In becoming the presenting sponsor of the Madden NFL 20 Club Championship, Snickers is ramping its promotional activity with the esports tournament a year after first partnering with the series of live events. The candy brand aims to succeed in the esports audience that largely contains Generation Zers, 74% of whom say they often snack between meals, per a study by the Institute of Food Technologies.
  • Esports viewership is about to surge quite 50% by 2023 to succeed in 46.2 million viewers, eMarketer forecast in March. The researcher also predicted that the amount of U.S. consumers who would watch an esports event a minimum of once a month would grow 18% to 30.3 million this year from 2018. Brands looking to succeed in these many fans are forecast to spice up sponsorship spending by 34% to $457 million this year, games researcher Newzoo predicted.
  • Snickers is among the brands that are sponsoring esports events as their audience continues to grow. Pizza Hut was the primary brand to win naming rights to a virtual stadium when Electronic Arts and therefore the NFL introduced MCS last summer. Nike this year sponsored the Brazilian esports organization Furia, following its prior sponsorship of TJ Sports, a venture between Chinese computer game companies Tencent and Riot Games. Anheuser-Busch also filed trademarks for official phrases that associate esports with its beer. AT&T, Axe, Coca-Cola, Hershey, Mercedes-Benz, and Tillys are among the brands that are already esports sponsors.

SNICKERS Named The Official chocolate candy of the NBA 2K League

  • Mars, Inc. and therefore the NBA 2K League announced a deal-making SNICKERS the official chocolate candy of the league.
  • An activation featuring the brand will happen during the league’s regular 2019 season broadcasts on various platforms.
  • SNICKERS joins a growing list of candy brands involved in esports including Kit Kat, Reese’s, and Hershey’s.
  • The NBA 2K League and U.S.-based Mars, Inc. have announced a partnership that names SNICKERS brand candy bars because of the “official chocolate candy of the NBA 2K League .”
  • The league launched an activation called “SNICKERS “Hungriest Player to Watch” across its Twitch and YouTube broadcasts, also as its social media channels. The special segment selects the player with the foremost “on the line” and with the “most to prove.”
  • The activation will continue throughout the rest of the 2019 season, including the playoffs and therefore the finals.
  • Snickers go after the young, male Millennials that structure an outsized part of the eSports audience because the chocolate bar-maker signs on to sponsor ELeague, the professional eSports league co-owned by Turner Broadcasting and talent agency WME/IMG. As a sponsor, Snickers will run ad spots during the printed of season two of ELeague on TBS, sponsor a live pre-game show, and name a post-game bloopers segment after its campaign slogan “You’re Not You once you Are Hungry.” Earlier this year, ELeague struck a deal to measure stream its content on Twitch to succeed in a wider audience online.

Snickers get YouTubers to post terrible videos when hungry

  • In another fun combat the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.
  • Snickers updates slogan for Millenials by getting Vloggersd and Twitch stars involved
  • Influencers create content and undertake gaming challenges while hungry to point out then having an off day
  • The campaign earned Cannes Lions award and won new followers

The challenge

The Snickers “You’re Not You When You’re Hungry” is five years old-so how does one bring it to a replacement generation?

The solution

  • The brand got video bloggers everywhere on the planet to post intentionally bad videos, pretending they recorded them while they were hungry, and thus weren’t themselves.
  • The “You’re Not YouTube” campaign launched simultaneously in eight countries and included 13 popular “how-to” vloggers on YouTube. In each video, it’s clear something is wrong because the usually sure-footed hosts appear completely off their game.
  • For example, within the one U.S.-based video, style and motivational guru Jessica Harlow, who’s usually so put together, apathetically shows fans the way to “let yourself go.”
  • The chocolate candy brand then moved on to Twitch, the gaming platform where thousands of gamers live-broadcast videos of themselves playing.

Working with BBDO NY, Snickers ‘Swotcheroo’ campaign partnered with three gamers who have many thousands of followers apiece, and had each of them start playing poorly, very unlike them, the hungrier they got. Then the stunt got even more peculiar, because of some costumes.

The results

The advertising campaign earned Snickers a prestigious Cannes Lions award at the 2016 festival. It attracted many Twitch and social media users who logged on view the hungry Vloggers and gamers.

WHAT IS BMW DOING IN ESPORTS?

BMW Shifts Marketing Spend To Esports With Eye On Tomorrow’s Drivers

  • BMW is making a monumental shift in its global marketing budget with an entry into esports that it hopes will cause mind share among subsequent generations of consumers.
  • The luxury German carmaker unveiled a partnership it formed with five gaming organizations, Cloud9 within the US, Fnatic within the UK, FunPlus Phoenix in China, G2 Esports in Germany, and T1 in South Korea, with the goal of capturing eyeballs glued to computer game competitions in titles like League of Legends, DOTA 2, Fortnite and FIFA.
  • “In the future, esports is going to be our biggest footprint,” says Stefan Ponikva, head of BMW Brand Experience Shows & Events, adding that esports will eventually eclipse spendings on sports like motorsports and golf. “The younger generation, being born digital-first, doesn’t really care about TV or traditional advertising. Esports is our tool to succeed in them.”
  • Video game competitions reach a worldwide audience of 454 million, with a minimum of 190 million more expected to be watching in three years, per industry analysts Newzoo. The overwhelming majority of them are millennial-aged and younger and favor streaming platforms like Twitch, YouTube, and Mixer over traditional television, a beautiful target the 104-year-old automaker aims to use to buttress its $29.8 billion brands.
  • BMW first dipped its toe into computer game competitions in 2017 when it sponsored the ECU Championship Series Summer Finals for Riot Games’ League of Legends. LOL is one of the world’s hottest esports titles, with eight million simultaneous players daily; its 2019 World Championship Final between FunPlus and G2 in November attracted an audience of quite 100 million.
  • The five esports organizations that BMW partnered with even have massive engagement and reach on social media, with a combined 8.1 million followers across Twitter, YouTube, and Instagram, 11 times as many as BMW across equivalent channels. As a part of the partnerships, the teams will challenge each other before tournaments, employing a campaign motto “United in Rivalry” as a hashtag on social media and streaming platforms.
  • The BMW marketing push was announced because the coronavirus lockdowns have turned the spotlight on esports, which has supplanted more traditional sports on networks like ESPN that have found themselves with a scarcity of programming as leagues pack up.
  • That’s been a plus for esports organizations, with G2 alone seeing a 30% increase in engagement and reach among fans across its various content platforms and social media. In December, billionaire Joseph Tsai, an Alibaba cofounder and therefore the owner of the Brooklyn Nets, made a $10 million investment in G2 to become a minority owner. G2 is worth $165 million, consistent with Forbes’ most up-to-date valuation, up 57% from the prior-year supported $22 million in annual revenue.
  • BMW began discussions with the teams last year, eventually signing each of them to individual deals. G2’s Rodriguez said that his team features a three-year deal which he was unaware of the specifics of the other organization’s deal.
  • The carmaker didn’t disclose the terms, but a year ago it took team sponsorship for a test drive, signing an initial contract with Cloud9, the foremost valuable company in esports, worth $400 million on revenue of $29 million in 2019. supported information collected to compile that valuation last fall, Forbes estimates BMW can pay each team a low-seven-digits figure annually, making it a top spending partner in esports.
  • BMW’s Ponivka explained that funding for this partnership wouldn’t be at the expense of anybody’s marketing-budget item. Instead, the corporate was looking to decrease its footprint in certain experiential marketing areas, like trade shows and live events, and reallocating that cash toward esports.
  • On top of social media and content collaborations, BMW is going to be given land on each team’s jerseys and can provide each organization with a fleet of customized team-branded vehicles to ferry players to events. Additionally, the corporate will lend its German engineering to the esports organizations to assist design hardware and software products for gamers’ future needs.
  • With car ownership still distant from the minds of the automaker’s consumer target, Ponikva admits the payoff to all or any this might be an extended time coming.

BMW’s esports marketing undergoes ‘major expansion’ amid coronavirus

  • BMW signed on to sponsor five of the world’s leading esports teams, the corporate revealed during a handout.
  • The sponsorship will cover Cloud 9 (U.S.), Fnatic (U.K.), FunPlus Phoenix (China), G2 Esports (Germany), and T1 (South Korea), which each has about 200 players that compete within the League of Legends.
  • Marketing across the team will include the mottoes “United in Rivalry” and “United reception .” BMW also promoted esports through technology and worked with the teams to style team vehicles. The #unitedinrivalry hashtag is going to be employed by teams and fans on social channels and streaming platforms to create friendly rivalry across teams before tournaments.
  • BMW’s presence within the growing world of esports is undergoing a “major expansion,” per the corporate because it looks to drive engagement with a replacement generation of potential customers around the world. The timing of the build-up in esports during the coronavirus pandemic isn’t a coincidence, with esports an example of how sports entertainment can continue at a time when live sporting events are canceled, per the corporate.
  • “Esports shows us how sports entertainment can still thrive and play a key role considering today’s challenges. Our entry into esports is motivated by a commitment to become a sustainable, global partner, supporting the teams and therefore the discipline as an entire, before, during, and after these times of uncertainty,” Jens Thiemer, SVP of customer and brand at BMW, said during a statement.
  • The brand’s goal is to use its design and innovation skills to assist shape the discipline while working toward deeper integration with the esports community. The corporate also hopes to show the teams it’s sponsoring into household names within the overall sports and show business because it looks to introduce esports to a broader audience.
  • BMW began sponsoring esports in 2017, when the corporate signed on because of the official partner of the ECU League of Legends finals in Paris, per the handout. In 2019, the German carmaker sponsored the BMW SIM LIVE premiere at BMW Welt in Munich.
  • The esports sector has been on the upswing for years, attracting a good sort of consumers from countries around the globe to both virtual and in-person events. Last year, the League of Legends World Championship Finals, which was held within the AccorHotels Arena in Paris, garnered a worldwide digital audience of 44 million people that viewed the Livestream reception, per BMW.
  • Esports ad revenues have also been on the increase, with ad sales estimated to succeed in $200 million this year within the U.S. alone, consistent with an eMarketer report from last year. As coronavirus lockdowns continue and in-person sports are canceled, esports has a chance to grow even larger by reaching bored consumers with stuck reception.
  • BMW joins other brands including Chipotle Mexican Grill, Kellogg Snack Brands, and Coca-Cola, which recently signed a multiyear entitlement partnership with e-NASCAR, which also are increasing marketing activities around esports.