WHAT IS MERCEDEZ DOING IN ESPORTS?

Mercedes-Benz enters esports in partnership with ESL

  • Mercedes Benz will partner with the world’s largest esports company, ESL. This new cooperation will include tournament sponsorships across several global markets. The primary event which will be sponsored as a part of this new partnership is going to be one among ESL’s flagship events, ESL One Hamburg 2017, a Dota 2 tournament with a serious status and a prize pool of €1,000,000.
  • The engagement is a component of Mercedes-Benz’s sponsoring- and marketing portfolio’s new strategic direction. After its entry into Formula E, the corporate thus gives another impulse during a future-oriented field. Double-digit growth rates, sold-out stadiums across the world, yearly prize pools of over 100 Million Euros, and almost 500 Million streaming hours watched per month all show the increasing significance of esports.
  • According to Newzoo’s 2017 Global Esports Market Report, global esports awareness will increase from 1.1 billion in 2016 to 1.3 billion in 2017 and can approach 1.8 billion by the year 2020. With this rapidly growing global audience, esports is quickly becoming a major target industry for brand involvement and integration. Mercedes-Benz aims to capture the chance of reaching engaged fans.
  • Dr. Jens Thiemer, vice chairman of Marketing Mercedes-Benz Passenger Cars: “Our wide-ranging international commitment to sport allows us to accommodate the interests of our diverse target groups. As a brand, we maintain close contact with our customers, are ready to build up empathy and to become an accepted part of their world. We’ve been following the extremely fast-growing eSports segment for a few time now and are firm in the opinion that this new involvement will complement our existing sports sponsoring activities with an eye fixed on the long term and permit us to form contact with a really interesting, new target group.”
  • Esports may be a rapidly growing field, constantly creating and improving its own world and ecosystem. Many people everywhere on the planet are participating in esports on‐ and offline. As a pioneer, Mercedes-Benz is embarking on an exciting journey and helps to shape a promising future within the field of esports. The brand’s engagement in esports began in 2017 when it became a partner of ESL, one of the most important esports companies within the world, and was deepened in October 2018 when it became the worldwide ESL mobility partner. In 2019, Mercedes-Benz has taken the move of becoming the primary vehicle manufacturer to take a position in an esports team. The involvement in SK Gaming manifests the brand’s commitment to professional gaming because of the spearhead of a worldwide subculture. The year 2020 marks a subsequent milestone within the field of sports sponsoring: the Stuttgart-based luxury brand is about to become the exclusive automotive partner of all global League of Legends Esports events of Riot Games – the Mid-Season Invitational, Worlds, and therefore the All-Star Event.

The Mercedes-AMG Petronas Esports Team is that the esports team of the Mercedes-AMG Petronas Formula 1 Team.

  • Based on the premises of the Mercedes-AMG Petronas Formula One Team, Brackley, a purpose-built esports training center provides the team’s gamers with world-class facilities and state-of-the-art equipment from our Esports partners, to develop their skills, train, and compete. Being integrated into the Driver-in-Loop Simulator department, where F1 development drivers provide feedback to engineers on a virtual model of the car, the esports program will enjoy transferable elements pertinent to optimizing car set-up and honing racecraft.
  • 2020 has already seen the Mercedes-AMG Petronas Esports Team esports drivers Brendon Leigh and Bono Huis team with F1 drivers Valtteri Bottas, Esteban Gutierrez, Anthony Davidson; Formula E drivers Stoffel Vandoorne and Nyck de Vries so as to race, win and entertain fans around the world in F1’s Virtual GP and Pro Exhibition Series; Torque Esports “The Race” All-Star Series and therefore the Formula E Unicef Race reception Challenge.

Mercedes-Benz presents the Trophy Ceremony of the 2020 League of Legends World Championship

  • The competition for the world’s top League of Legends (LoL) professional teams happened in Shanghai from 25 September – 31 October 2020. The ultimate saw Suning and DAMWON Gaming battling it out for the title of World Champion, with DAMWON Gaming from South Korea ultimately winning in 4 games [3:1]. The Final, which happened at SAIC Motor Pudong Arena ahead of quite 6,000 attendees, ended with the handover of the Summoner’s Cup within the Trophy Ceremony presented exclusively by Mercedes-Benz. Mercedes-Benz has been the exclusive automotive partner for all League of Legends Esports global events since mid-September and is proud to be a part of the world’s largest esports competition.
  • The partnership between Riot Games and Mercedes-Benz was launched with a product appearance within the official 2020 Worlds Anthem Video, sparking excitement and chatter among fans worldwide. The digital activation of the automotive brand known by its three-pointed star, which involved a raffle for 10,000 Hextech Chests during a custom Mercedes-Benz design, was started just after the official announcement of the partnership and provided unique fun for players and fans of League of Legends alike. Over the complete duration of the Worlds 2020, which lasted until 31 October, quite 329,000 players worldwide played quite 3.7 million rounds of the Mercedes-Benz quiz for an opportunity to win a Mercedes-Benz Hextech Chest.
  • But the highlight thus far of this introduction by Mercedes-Benz is because the global automotive partner for League of Legends Esports happened last weekend at Worlds 2020 under the motto “From Idols To Icons”. The brand with the three-pointed star put in an appearance at the start than at the top of an exciting day. The arrival of the 2 finalist teams within the exclusive Mercedes-Benz shuttle service set the tone for an exciting finale, giving League of Legends fans a primary glimpse of the players’ faces on this significant day.
  • The handover of the trophy, presented exclusively by the Stuttgart-based luxury brand beginning this year, marked the culmination of the event. a gift ceremony with an exciting choreography set against a spectacular backdrop witnessed the presentation of the Summoner’s Cup, followed by the introduction of the winning team before the Cup was handed over to the winners and therefore the pent-up emotions of the day might be released. “Helping to shape such an emotional and atmospherically unique League of Legends World Championship Final made us very proud,” said Bettina Fetzer, Head of selling at Mercedes-Benz AG. “We are particularly pleased about many positive reactions from the community to our commitment.”

Mercedes-Benz in eSports: In-Car-Gaming CLA at ESL One in Birmingham

  • Birmingham/Stuttgart. Twelve of the world’s best eSports teams in Dota 2 came together at the weekend to compete in Birmingham. because the global mobility partner of the ESL, Mercedes-Benz supported the tournament at stage Birmingham. Alongside the tournament itself, one among the highlights was the In-Car-Gaming CLA at the Mercedes-Benz stand. Visitors were ready to sit within the vehicle and play the racing simulation “SuperTuxKart” on the widescreen display of the CLA. Operation is via the wheel and also the accelerator and pedal of the CLA.
  • Alongside the In-Car-Gaming CLA, an EQC was on show for the delighted members of the general public at ESL One in Birmingham. The battery-electrically driven off-road vehicle is characterized by its intelligent (drive) strategy. Because of its permanent and 100-percent variable all-wheel drive, the EQC delivers a really dynamic performance, the right partner for an exciting Dota 2 match.
  • A further highlight of the event was the vote for the Mercedes‑Benz MVP (Most Valuable Player), which is held as a part of every Dota 2 tournament. The worldwide fan community also as an independent jury of 5 crowned the Estonian Player Clement “Puppey” Ivanov of “Team Secret” as Mercedes-Benz MVP, who can choose a Mercedes‑Benz valued at 50,000 euros because of their outstanding performance within the tournament. the entire prize for the tournament was nearly 270,000 euros.
  • The Mercedes-Benz stand at stage Birmingham offered the visitors a journey through time from the origins of gaming to modern eSports. Whereas the Gameboy was a well-liked travel gadget on the rear seat an honest 20 years ago, today the vehicle itself is a games console.
  • Under the hashtag #RiseOn, Mercedes-Benz is entering the third year of its eSports activities. With the acquisition of shares within the eSports pioneer SK Gaming and therefore the global mobility partnership with the ESL, Mercedes-Benz is one of the most important global sponsors of this sort of sport.

Mercedes-Benz to become the exclusive automotive partner of all global LoL Esports events

  • The Stuttgart-based luxury brand is about to become the exclusive automotive partner of all global League of Legends Esports events of Riot Games. This was announced today by Bettina Fetzer, vice chairman Marketing Mercedes-Benz AG, during the 2020 League of Legends World Championship Preview Event. The partnership will specialize in the League of Legends community and can feature Mercedes-Benz because of the presenting sponsor of the Trophy Ceremony at global events, the top of sporting success for LoL pro teams.
  • The tenth edition of the 2020 LoL Esports World Championship, or 2020 Worlds for a brief, will happen in Shanghai from 25 September to 31 October. the primary major global sports event in China since the coronavirus pandemic marks not only the tenth anniversary of the Worlds but also the start of the worldwide partnership between Riot Games and Mercedes-Benz. Hints about the partnership got to the community beforehand. Attentive observers had already recognized the Mercedes-Benz GLA and therefore the Mercedes-Benz EQC (combined power consumption: 21.3-20.2 kWh/100 km, combined CO2 emissions: 0 g/km)¹in the official Worlds anthem video, released on 17 September. it had been a hot topic within the community. Mercedes-Benz responded immediately on social media, where Bettina Fetzer, vice chairman Marketing Mercedes-Benz AG, sat in an EQC with the Summoner’s Cup on the front passenger seat and said in a dialogue with MBUX: “Hey Mercedes, guide me to Shanghai!”
  • Bettina Fetzer officially announced the partnership today at the World’s 2020 Preview Event, hosted by Riot Games. Mercedes-Benz is now the exclusive automotive partner of the three global events of League of Legends: the Mid-Season Invitational, Worlds, and therefore the All-Star Event. In doing so, the automotive brand bearing the three-pointed star is elevating the prevailing sponsorship of the Chinese League of Legends, the so-called LPL, to a worldwide level.
  • “We decided to partner with Riot Games because we strongly believe esports”, says Bettina Fetzer, vice chairman Marketing Mercedes-Benz AG: “League of Legends is one among the foremost popular games in recent years. By partnering with Riot Games at the worldwide level, we would like to participate even more actively than before in shaping the longer term of esports and encourage fans about our brand during a playful dialog”.
  • Mercedes-Benz begins the partnership with the motto “Icons of a replacement generation” and in doing so looks back on ten years of League of Legends Esports World Championship. Mercedes-Benz underlines the notion of the community first at the beginning of Worlds and through the event issues Mercedes-Benz-branded Hextech Chests – virtual surprise boxes with coveted in-game items. Furthermore, plans involve using creative and innovative approaches to supply and supply exclusive content for fans during the Worlds. By doing so, Mercedes-Benz intends to interact with many connected fans around the globe and to actively participate in shaping Worlds through constant engagement.
  • “As the first luxury automotive brand to embrace esports at a global scale, Mercedes-Benz has developed a deep understanding of the unrelenting passion fueling the game and the League of Legends esports community,” said Naz Aletaha, Head of Global Esports Partnerships, Riot Games. “Mercedes has been synonymous with excellence for nearly a century, and we are excited to combine our shared appetite for innovation to bring great sporting moments to the global League of Legends stage”.
  • In addition, the TV spot that impressively fuses the world of LoL Esports with the real world celebrated its world premiere at the media event. In the spot, the viewer meets both famous esports heroines and heroes as well as a number of the most popular League of Legends characters. Only the interaction of all the players makes the line-up an unbeatable team and therewith “Icons of a new generation”.
  • The commitment to esports and the creation of added value is also made tangible by a host of other measures. Mercedes-Benz will from now on present the trophy ceremonies at all three global events, bring a new broadcast segment in the most important global event streams to the homes of fans, and pay a lasting tribute to esports in general and the League of Legends community in particular with additional integrations and creative communication activities.

Five reasons why Mercedes-Benz is involved with eSports

1. Because eSports are definitely sports

2. Because eSports are a growing market

3. Because eSports reach a future-oriented, attractive target group

4. Because eSports have impressive reach figures

5. Because eSports have a positive effect on the image of Mercedes-Benz

CLASH OF CLANS

Clash of Clans is a freemium mobile strategy computer game developed and published by Finnish game developer Supercell. The sport was released for iOS platforms on August 2, 2012, and on Google Play for Android on October 7, 2013.

The game may be about a fantasy-themed persistent world where the player is a chief of a village. Clash of Clans tasks players to create their own village using the resources gained from attacking other players through the game’s fighting features, and producing them themselves. The most resources are gold, elixir and dark elixir. Players can join to make clans, groups of up to fifty people that can then participate in Clan Wars together, donate and receive troops, and chat with one another .

Clash of Clans was released to generally positive reviews from critics.

New Features:

● Unlock the fearsome power of Super Troops from government building 11 onwards and take your attacks onto an entire new level!

● Heroes beware! The Headhunter has arrived to form short work of enemy heroes and defensive troops!

● New content and levels for Town Halls 11 to 13, with more coming with each update!

Classic Features:

● Join a Clan of fellow players or start your own and invite friends.

● Fight in Clan Wars as a team against many active players across the world .

● Test your skills within the competitive Clan War Leagues and prove you’re the simplest .

● Forge alliances, work alongside your Clan in Clan Games to earn valuable Magic items.

● Plan your unique battle strategy with countless combinations of Spells, Troops, and Heroes!

● Compete with the simplest players from around the world and rise to the highest of the Leaderboard in Legend League.

● Collect resources and steal loot from other players to upgrade your own Village and switch it into a stronghold.

● Defend against enemy attacks with a mess of Towers, Cannons, Bombs, Traps, Mortars, and Walls.

● Unlock epic Heroes just like the Barbarian King, Archer Queen, Grand Warden, Royal Champion, and Battle Machine.

● Research upgrades in your Laboratory to form your Troops, Spells, and Siege Machines even more powerful.

● Create your own custom PVP experiences through Friendly Challenges, Friendly Wars, and special live events.

● Watch Clanmates attack and defend in real-time as a spectator or inspect the video replays.

● Fight against the Goblin King during a single player campaign mode through the realm.

● Learn new tactics and experiment together with your army and Clan Castle troops in Practice Mode.

● Journey to the Builder Base and find out new buildings and characters during a mysterious world.

● Turn your Builder Base into an unbeatable fortress and defeat rival players in Versus Battles.

● Collect exclusive Hero Skins and Sceneries to customize your Village.

Gameplay

Clash of Clans is a web multiplayer game during which players form communities called clans, train troops, and attack other players to earn resources. There are four currencies or resources within the game. Gold and elixir often want to build and upgrade defenses and traps that protect the player from other players’ attacks and to create and upgrade buildings. Elixir and dark elixir also are wont to train and upgrade troops and spells. Gems are the premium currency.Attacks are rated on a three-star scale and have a maximum timed length of three minutes.

The game also features a pseudo-single-player campaign during which the player can attack a series of fortified goblin villages and earn gold, elixir, and dark elixir (levels 51-75 only). The sport starts with two builders, but the player can have up to 5 builders through buying them with gems and even a sixth by getting and unlocking the OTTO Hut in Builder Base 9.

Buildings

To earn and store gold and elixir, players must build gold mines and gold storages and elixir collectors and elixir storages, respectively. Elixir is employed to coach new troops, perform research within the laboratory to upgrade troops, and to create and upgrade certain buildings, mostly concerning buildings utilized in attacking another player’s base. Gold is employed to create defensive buildings and to upgrade the government building , which allows access to more buildings and better levels for existing buildings. At government building 7, dark elixir becomes available; this sort of elixir is employed to coach and upgrade dark elixir troops, heroes like the Barbarian King, and starting at government building 8, create dark spells. To earn and store dark elixir, players must build dark elixir drills and dark elixir storages. At government building 9, Archer Queen becomes available.

Troops and spells

The game has two sorts of barracks (barracks and dark barracks) and two sorts of spell factories (spell factory and dark spell factory). The barracks create troops using elixir, whereas dark barracks create troops using dark elixir.

Clans and clan wars

Clans are groups of players who join together to support one another , either materially (donating troops) or verbally (giving advice). Players can join clans once they rebuild the special Clan Castle building early . a serious component of the gameplay of Clash of Clans is clans facing off against each other within the “clan wars”. Clan leaders and co-leaders can begin wars against other clans. Each clan is then given one “preparation day” and one “war day.” When a player attacks a member of the opposing clan, they receive stars based upon the quantity of destruction they cause to the opponent’s base, 50% damage or more gives 1 star, destroying the town hall also gives 1 star and destroying the whole base gives the remaining third star.

Development, release and marketing

Clash of Clans was developed by Supercell, the corporation behind other popular mobile games like Hay Day. The sport took six months to develop with the gameplay changing little over the course of development. consistent with Supercell’s Lasse Louhento the event team encountered no major hurdles during this point . Inspiration for the sport included the games Backyard Monsters and Travian with the art style being influenced by Super Nintendo and old arcade games.Initially the art style was more cartoon based but this was changed because the team worried it might alienate the more hardcore segment of their audience. Throughout most of development the sport was multiplayer-only focused however after focus testing, Supercell went back and added a single-player mode. The sport was released for iOS platforms on August 2, 2012, and on Google Play for Android on October 7, 2013.

Commercial reception

Clash of Clans became an App Store top 5 download between December 2012 and should 2013, and this success has been described as helping to inaugurate a replacement era in single-player gaming on mobile devices. In 2013, Clash of Clans was the third-highest game in revenue generated on the App Store and favorite on Google Play.

In February 2014 it had been reported that the sport was generating $654,000 in daily revenue for Supercell.In 2015, the sport was the highest grossing app on both the App Store and Google Play, with an estimated revenue of 1.5 million dollars per day. it’s the fourth most installed app within the App Store and therefore the seventh most installed app within the Play Store, where it had amassed 500 million downloads by 2018.As of 2018, Clash of Clans has generated more revenue than any app on the App Store,having brought during a revenue of over $6.4 billion dollars since its launch.

Clash of Clans has received generally positive reviews. The iOS version holds an aggregate score of 74 out of 100 on Metacritic, and 80% on GameRankings.

SPIRAL KNIGHTS

  • Spiral Knights is a massively multiplayer online game created by Three Rings and now owned by Grey Havens. The free-to-play, Java-based game was released in 2011 and remains updated occasionally.
  • In the game, the player controls a knight of the Spiral order, which has crash-landed on the mysterious planet Cradle. Knights cooperatively battle monsters throughout the Clockworks, the dungeon that fills the planet’s interior. They also battle one another in an optional player-versus-player mode.
  • Spiral Knights reached a million accounts in its first three months and three million accounts in its first thirteen months. The game won Best Online Game Design and was nominated for 3 other awards, within the 2011 Game Developers Choice Online Awards.
  • Band together and fight to the Core!
  • Spiral Knights may be a cooperative adventure during a persistent world with attention on instant, fast-paced action. Arm yourself and join the ranks of the Spiral Knights; stranded on an alien world, they need to explore the ever-changing Clockworks beneath its surface in hopes of reaching its mysterious Core.

Key Features

  • Co-operative Exploration

The Clockworks offer challenges that are best tackled with friends.

Fight monsters, solve puzzles, and discover treasures together!

  • Instant Action

Go from login to a multiplayer adventure in but a moment.

  • Ever-changing World

The Clockworks cycle levels to explore in real-time. Every moment of every day changes the world.

  • Create an Arsenal

There are many unique weapons and kit to get and alchemize.

  • Form Powerful Guilds

Guild alliances allow greater influence over the world. Amass powerful minerals to transform the Clockworks!

  • Free to Play!

Spiral Knights are liberal to play, no subscription is required to enjoy everything the sport has got to offer.

Gameplay

The Spiral Knights are a spacefaring army from the earth Isora. Their ship, the Skylark, has crashed on the earth Cradle. The interior of the earth is crammed with a mechanized, continually reconfiguring dungeon called the Clockworks. Operating out of the town of Haven on the planet’s surface, the knights descend into the Clockworks, with the goal of understanding the mysterious energy source at the planet’s core. They hope to take advantage of this energy source to resurrect and re-launch the Skylark.

In its gameplay, Spiral Knights may be a top-down, third-person, real-time action-adventure game, like The Legend of Zelda: Four Swords Adventures. The player controls one knight, and should play solo or with other players. When exploring the Clockworks, knights cooperate to defeat crowds of enemies of varied types, while dodging traps and solving simple puzzles.There are four main bosses, each with an alternate “Shadow Lair” variant, and numerous mini-bosses. In addition to the present player-versus-enemy mode, there are two optional player-versus-player modes: one that’s almost like Clockworks play, and a Bomberman-like mini-game that differs substantially from the remainder of the game.

When they aren’t battling enemies or one another, knights train, shop, trade, and chat in Haven. Character progress comes not through the development of private statistics, but rather through upgrades to equipment. Weapons include swords, handguns, and bombs offering various play styles and characteristics.

The game’s visual style has been called “adorable” and “cutesy”. The artwork draws on many traditions and cultures beyond medieval European knights and outer space science fiction, for example, cowboys, wizards, ninjas, and chefs.

Spiral Knights are massively multiplayer, although each player interacts with a little subset of other online players at any given time. Clockworks parties are limited to four knights and player-versus-player contests are limited to six-versus-six. Instances (copies) of Haven typically have tens of knights present. Guilds are limited to 100 members by default, and friend lists are capped at 250.

The entire game is free-to-play. There is no in-game advertising. Players can spend real-world money to get an in-game commodity called energy. Energy is often exchanged for other commodities and currency, to accelerate a knight’s development. Real money also can buy certain costumes and promotional items.

Development 

  • Spiral Knights have been in development since around 2007. The game was released to advance testers on November 12, 2009, and to the overall public on April 4, 2011. The game was released through the Steam software distribution system on Flag Day, 2011. It was also made available through gaming internet sites like Kongregate and Armor Games.
  • Critical response to Spiral Knights was positive. 
  • The game was nominated for the 2011 Game Developers Choice Online Awards in four categories: Best Visual Online Arts, Best Online Game Design, Best Audio for a web Game, and Best New Online Game. It won the award for Best Online Game Design.