MOBILE LEGENDS: BANG BANG UPDATES

Team World Challenger and Laus Playbook Esports have qualified for MPL PH S7

The MPL PH has finally locked in two last teams for its seventh season. After sizing down a record-breaking registration pool of over 3,000 teams, Team World Challenger and Laus Playbook Esports dominated the 8-team playoff bracket and proved that they’re able to join the PH league.

Rising contender Team World Challenger was a moment favorite within the tournament. Sweeping every series throughout the upper bracket, the team faced returning MPL PH S3 champs ArkAngel within the upper bracket final.

Despite rising against a more known team, WORK stood their ground with some worthy trades. In exchange for an inhibitor turret within the top lane, the WORK squad claimed the Lord and a couple of easy kills to initiate a stronger split-lane push.

In the final push, Chuuu managed to select off Saxajago’s Lancelot after he made a miscalculated dive right at the bottom inhibitor. With AA’s main damage dealer now out of the image, the remainder of labor alongside the Lord sieged the inhibitor for the sport one win.

Game two was a slow start for WORK thanks to ArkAngel’s efficiency in shutting down their rotations. With AA stealing two turtles and controlling most of the map, the team was just expecting Chuuu to seem for potential picks and openings.

To turn things around, Chuuu opted to dive into their jungle and bait out three enemies into the remainder of his team. With Fy’s Jawhead sending Saxajago over the wall, ArkAngel had no choice but to hitch within the fight, but with Jobert easily pinching out the squad, Chuuu and his crew easily claimed three kills, a turtle, and a turret from the clash.

Team World Challenger eventually came out on top with a huge Lord down the mid lane. Although the team wasn’t ready to seal the win on the primary attempt, Chuu took out Fall’s Benedetta during a quick scuffle within the top jungle and immediately pushed back the remainder of AA back to their base.

Mobile Legends post-M2 global power rankings: Bren Esports leads the way

The Mobile Legends M2 World Championship bound up last weekend, after five days of sensational MLBB action.

Bren Esports capped off a stellar 2020 with a well-deserved win, Burmese Ghouls stunned everyone with a Cinderella run that saw them finish as runners-up, and teams from Brazil, Japan, Cambodia, and Russia proved that MLBB is actually a worldwide esport.

1. Bren Esports

As MPL PH S6 champions, MPLI runners-up, and now M2 World Champions, Bren Esports has proven time and time again that they deserve the highest spot.

Under the wing of coach Duckey, Pheww and his crew took down both Indonesian teams at M2, beating friend twice, and eliminating tournament favorites RRQ Hoshi within the Lower Bracket Final, proving once and for all that Indonesia’s dominance over pro-MLBB has come to an end.

With a stacked seven-man roster, there’s little question that the team will do its best to defend its throne as MPL PH and World Champions.

2. Burmese Ghouls

Burmese Ghouls placed on a fantastic performance at M2 and nearly got the higher of Bren Esports, taking them space during a gripping 4-3 Grand Final.

Many underestimated the Myanmar team, but coach PVNDV has his stars, ACE, and RubyDD, playing even as well as more well-known players from Indonesia and therefore the Philippines.

The four-time MPL MM champions are going to be wanting to extend their dynasty this season, and that we don’t see anyone challenging their dominance reception. We’re looking forward to seeing more of Burmese Ghouls in the international competition.

3. Alter Ego

Alter Ego was at an enormous disadvantage at M2, as that they had to play without captain and star player, Ahmad.

Nevertheless, they still played well, and if a couple of things had gone their way, they might have easily made it further within the tournament.

Ahmad’s replacement, YAM, did well to fill in, and his world-class Yu Zhong looked very impressive. Celiboy continues to be the face of the franchise and maybe a bonafide superstar. 

LEAGUE OF LEGENDS UPDATES

  • Team, WE continue 2021 LPL Spring Split domination, secure clean sweep against TT. They are currently on a four-game streak within the LPL.

Team, WE continue their 2021 LPL Spring Split, took down ThunderTalk Gaming during a clean 2-0 sweep.

The series was explosive, featuring tons of traditional LPL skirmishes between both teams and a powerful display of macro from Team WE. the primary game MVP vote visited ADC Zhao “Jiumeng” Jia-Hao, who showed great talent on Kai’Sa, winning his laning phase and converting his gold lead into tons of pressure on other lanes also. He finished the sport with a KDA of 8/3/6 and 30.8 percent total damage of his team.

The second MVP vote visited mid-laner Cui “Shanks” Xiao-Jun for his Zoe performance, finishing the sport deathless with a KDA of 10/0/7 and five thousand gold lead before his opposing mid laner. His picks helped Team WE secure early kills, which they converted into neutral objectives like dragons or Rift Heralds.

  • Gen.G take down T1, remain undefeated in the 2021 LCK Spring Split

It’s the Year of the Spear for Ruler’s Kalista.

Gen.G is staking their claim for the LCK trophy early within the 2021 Spring Split. After learning a 2-1 victory over T1 today, they’re the sole undefeated team left at the highest of the standings.

This League of Legends series didn’t begin in Gen.G’s favor, though. T1 snowballed an early bottom lane gank by Ellim into a clean victory. Much of Gen.G’s weakness in game one came from a scarcity of peel for Ruler on Kai’Sa. Rascal’s Camille was the sole real source of protection for the 2 damage carries after Life was put thus far behind in lane.

  • League Patch 11.2 will fix MMR bug and boost LP gains for ranked wins

League of Legends players will soon be ready to queue in peace.

Gameplay design director Mark “Scruffy” Yetter discussed an MMR bug that’s adversely affecting the ranked climb, leading to slim LP gains and dramatic LP losses. The upcoming Patch 11.2 should fix that

FORTNITE UPDATES

  • PREDATOR JOINS THE FORTNITE CHAPTER 2 SEASON 5 BATTLE PASS!

The Predator has emerged from Stealthy Stronghold and is now able to be unlocked as a Chapter 2 Season 5 Battle Pass Outfit!

Throughout the galaxy, there are few species feared quite the Yautja. Fearsome warriors that search for honor and sport, this one followed John Jones on its go after a worthy competitor. Completing the Jungle Hunter Quests, players also can unlock the Predator Outfit with built-in Bio-helmet Online Emote, also as a singular Heat Vision Hunter Spray, Banner, and Emoticon.

  • THE BEAUTIFUL GAME: FOOTBALL COMES ALIVE IN FORTNITE

Starting January 23, choose between 10 different variants of male and feminine Outfits and represent your favorite club in-game.

Each Outfit is often swapped to any of the 23 football clubs we’ve teamed with from around the globe.

Clubs include:

  • Manchester City FC
  • Juventus
  • AC Milan
  • Inter Milan
  • AS Roma
  • Seattle Sounders FC
  • Atlanta United
  • Los Angeles FC
  • Santos FC
  • Wolves
  • West Ham United FC
  • Sevilla FC
  • Sporting CP
  • Borussia Mönchengladbach
  • FC Schalke 04
  • VfL Wolfsburg
  • Rangers FC
  • Celtic FC
  • Cerezo Osaka
  • Melbourne City FC
  • Sydney FC
  • Western Sydney Wanderers
  • EC Bahia

THEGREFG ENTERS THE FORTNITE ICON SERIES!

TheGrefg gave a primary look at his upcoming set, which includes:

TheGrefg Outfit Turn him red and electrified!)

The controller-inspired Staff of Control Pickaxe

The orb-composed Balls of Power Back Bling

The Controller Crew Emote (A gamepad good time.)

  • Sony Music teams up with Epic Games to feature Raftaar’s new rap in Fortnite’s ‘Bhangra Boogie Cup’ campaign

Sony Music India and Epic Games have teamed up to bring you some one-of-a-kind desi flavor in one of the most popular battle royale games on the planet. This partnership brings together renowned Indian rapper and music composer, Raftaar in Fortnite’s latest campaign ‘Bhangra Boogie Cup’ which may be a competition targeting the mobile gaming community in India.

Raftaar’s new original music track titled ‘ Click Pow Get Down’, is due for a good release by Sony Music India on December 30. But you’ll get to concentrate thereto exclusively if you participate within the ‘Bhangra Boogie Cup’.

  • FORTNITE CREATIVE UPDATE – V15.20
  • Lazy Links Prefabs

Time to dust off the set of clubs and hit the range. The Lazy Links Prefabs are now available!

  • Cowboy Repeater Rifle

Keep your fingers on the trigger with a gentle aim. Add a touch of flavor to your Island with the Cowboy Repeater Rifle.

  • WEAPONS AND ITEMS

Added the Cowboy Repeater Rifle in Uncommon, Rare, Epic, and Legendary variants.

  • PREFABS AND GALLERIES

Added 3 Lazy Links Prefabs and 1 Gallery:

Lazy Links Clubhouse

Lazy Links Pro Shop

Lazy Links Garage

Lazy Links Gallery

  • ISLANDS BUG FIXES

Ice Lake maps not have an oblong cutout in their center.

  • GAMEPLAY BUG FIXES

Fixed several issues that would cause Husks to become stuck in situ .

Fixed an unfriendly error message that occurred when leaving a server while an island was loading.

Map information on matchmaking portals is now obscured by walls.

Fixed a problem that would cause players to spawn above an Island rather than on Player Spawn Pads.

Fixed a problem where the Island code details widget could disappear while inputting an Island code.

  • WEAPONS AND ITEMS BUG FIXES

Fixed a problem where X-4 Stormwings destroyed outside the island safe volume left lingering visual elements.

Fixed a problem causing some vehicles to maneuver backward after exiting them.

  • PREFABS AND GALLERIES BUG FIXES

Agency Lower Level prefab does not have pieces that break upon placement on the bottom.

Fixed a problem where one among the roof assets within the Racetrack Gallery provided the incorrect material when destroyed.

  • DEVICES BUG FIXES

Fixed a problem where player orientation appeared skewed to others when spawning from a Player Spawn Pad placed at an angle.

The “Create Only” option on Player Spawn Pads now functions correctly if the player returns to Creative mode from a game.

HUD Message Device will now correctly respect the location setting.

DESTINY 2 UPDATES

Destiny 2 Beyond Light Season 13: the way to Get The Cabal Gold?

Bungie has added a replacement Cabal Gold currency in Destiny 2 Beyond Light Season 13.

The new Destiny 2 Season 13 Beyond Light has finally arrived, introducing fans to the much-anticipated Season of the Chosen expansion. As a part of the newest season, Bungie has introduced much new content including new items, activities, quests, and tons more. Developers have also added a replacement sort of in-game currency for the season called Cabal Gold. While it’s quite rare, players will need this item for the Hammer of Proving, which is another new item linked with the Battlegrounds Activity.

How to get Cabal Gold in Destiny 2?

Cabal Gold may be a rare item, however, players have an excellent opportunity to get it by completing a variety of special activities. However, you ought to note that the sport doesn’t guarantee this item. you’ll only be rewarded with Cabal Gold if you’re lucky. Players can earn Cabal Gold in Destiny 2 by participating in a bunch of various activities. These include Crucible, Gambit, Public events, Playlist Strikes, Nightmare Hunts, and therefore the Blind Well.

Cabal Gold also can be earned through Dungeons and Raids; however, it’s been revealed that both of those activities are experiencing some quiet bug. As a result, these activities aren’t rewarding players with the currency at the instant. Players should also note that they will only have a complete of 42 Cabal Gold pieces directly until they upgrade to the Hammer of Proving.

This can be upgraded by heading over to H.E.L.M. which is additionally a replacement addition within the Season of the Chosen expansion. This area is a central base for all operations. Once here, you merely got to inspect the Hammer of Proving at the War Table. After upgrading to Hammer of Proving, you’ll have a complete of 84 Cabal Gold pieces.

The new Destiny 2 update is now survived servers and is out there across all platforms including the Xbox Series X / S, Xbox One, PlayStation 5, PlayStation 4, Microsoft Windows, and Google Stadia.

Destiny 2 Season Of The Chosen Update Time And Maintenance Period

Bungie is prepared to drop the new Destiny 2 Season of the Chosen update across all platforms. Scroll on to urge details on update time, maintenance period, and more

Season of the Chosen also referred to as Season 13, is going to be a subsequent major season in Destiny 2. As a part of the new season, fans can expect an array of the latest content to arrive within the game which incorporates new gears, strikes, quests, and tons more. there’ll even be many extra content for players who already own the expansions. While it’s already clear that the new Season of the Chosen expansion is about to launch on February 9, 2021, allow us to offer you the precise release time and determine if there’ll be a maintenance period.

Destiny 2 update time

The new Destiny 2 Season of the Chosen expansion is scheduled to travel to survive servers on February 9 at around 5 PM GMT. Bungie has confirmed that the sport is going to be taken offline for maintenance for a quick period.

The maintenance is about to start at 8 AM PST (16:00 UTC). At around 8:45 AM PST (16:45 UTC), players are going to begin the sport from all the activities because the game is going to be offline during this era. At now, a replacement Destiny 2 update 3.1.0 is going to be unrolled on servers for all platforms, and therefore the new Destiny 2 patch notes are going to be available. Players can log back in once the new update is live, however, it’s likely that the sport places them into a queue. Bungie has explained that players may face issues while attempting to log into the sport as maintenance will still be running within the background.

Players on gaming consoles are advised to restart their consoles then attempt to install the new update 3.1.0 update if they encounter any issues post update. Destiny 2 fans should also note that a variety of weapons and armor are expected to be faraway from the sport after the new Season of the Chosen expansion update rolls out.

FALL GUYS UPDATES

Fall Guys’ mid-season patch adds a replacement stage and penguin murder

Developer Mediatonic is rolling out another mid-season update to Fall Guys: Ultimate Knockout, which can shake the sport up and make things more interesting for long-time players. there’ll be a replacement level, also as 40-plus variations for other levels, which add new obstacles or change a feature of the stage to make sure players can never autopilot their way through familiar paths.

This update, named by the community, is named “stop it with the yeets name it anything just don’t include the word yeet please I’m begging you,” which suggests fans are not any longer quite as enamored with features like Fall Guys’ random swinging hammer, Big Yeetus.

One of the new features within the patch is maybe a little more ominous. Season 3 introduced pegwins, cute little penguin boys who advance automated flippers. The pegwins function match objectives on certain maps, but they’re going to be available in extra levels where they’re not necessary to win the sport. this suggests that if a player is an absolute monster, they will drop the pegwins named Bert, Bort, or Bart off the side of the extent in an act of cruelty not seen since Super Mario 64.

In addition, players are going to be ready to unlock skins that were previously only available during limited-time windows. The Godzilla, Sonic the Hedgehog, and Untitled Goose Game costumes are going to be back.

Fall Guys – Season 3.5 is out now!

Gather round, denizens of the Blunderdome. it’s our privilege to tell you that a hefty haul of Fall Guys: Ultimate Knockout content has arrived! Today’s major Season 3.5 update brings an entire host of lovingly crafted changes, including all-new Round ‘Snowball Survival’, a feast of Round variations, dapper costumes, sensational Shows

Hello, my name is: Snowball Survival

Let’s get familiar with our latest Round! Snowball Survival throws eager beans into a literal bowl filled with fun, where a fragile floor is that the only thing separating you from an icy trip to the slime. The curving half-pipe sides provide many opportunities for stylish dives (and Tony Hawk cosplay, of course), while guaranteeing the right terrain for rampaging snowballs to collect the momentum required to ruin your Round and usually cause you to look very, very silly.

Make preparations for Round variations!

Season 3.5 also comes bearing gifts of plentiful Round remixes! Familiar Rounds will now randomly feature a number of gameplay-changing variations, with iconic obstacles shooting up in unfamiliar places, fans causing unexpected bean flights, and other such shenanigans.

Fall Feed – Keep a keen eye on pals and competitors alike with live in-game updates on every elimination and point scored!

New Shows – Wild ideas from the community and style team align during a slew of the latest Round playlists for you to tackle.

Costumes – many delightful new looks are going to be hitting the shop, plus the much-requested return of Godzilla, Untitled Goose Game, and Sonic costumes.

Bug fixes – Improvements ahoy! Smoother stumbles assured, with fixes to Freezy Peak, Hex-A-Gone, and much more quality of life changes.

Behold the splendour of the Sugar Plum pack

The latest update also reveals a fresh DLC pack! The ‘Sugar Plum’ DLC comes pirouetting onto Steam with three rather elegant (yes, elegant beans are a thing) costumes as a tasty treat!

SMITE UPDATES

Smite Season 8 Patch Notes Bring a replacement Battle Pass, New Skins, And Conquest Map

Developers at Smite have released a replacement Season 8 update that now survives all platforms.

The much-anticipated Smite Season 8 has finally released and it brings along much new content for fans. The third-person multiplayer battle arena game was already loaded with content; however, the newest season has far more to supply. As a part of the newest Smite update, developers have added a fresh Smite season pass, new skins, a Conquest map, and a seasonal event that’s already live now. Players should note that the season has just started and there’ll be a bunch of the latest content arriving because the season progresses. The gaming company has also released the Smite Season 8 patch notes which highlight the main changes for the season.

Smite Season 8 patch notes

Here’s a glance in the least the main changes coming with the new Smite update:

  • New god skins
  • Bunny Bomber Aphrodite
  • Safe Breaker Kali
  • Mastermind Yemoja
  • Heistblade Pele
  • Experi-Mental Baba Yaga
  • Walking Blight Ymir
  • Regal Warrior Erlang Shen
  • Battleship Heaven Nu Wa
  • Midnight Glamour Neith
  • Princess Sleepyhead Kumbhakarna
  • Grand Magus Anubis
  • Midgardian Macaque Hun Batz
  • Crash Test Janus
  • Pure Heart Ganesha
  • Season Pass 2021 – $39.99 USD, Includes the subsequent items:
  • 1000 Gems
  • Grand Magus Anubis Skin – Limited
  • Grand Magus Loading Screen – Limited
  • Tyrant Title

Unlocks gods for gameplay if you are doing not already own the last word God Pack

Base recolor

New Limited recolor

Voice pack

Wave and Clap Emotes

Bug fixes

UI

Gifting

Fixed a problem where the menu would sometimes close when attempting to look for “Other Players” to send a present to

Fixed a problem where buying a skin within the lobby would seem to form that the chosen skin – but loading into the match would equip the previously selected skin before the acquisition

General Gameplay

Implemented a Hotfix (Live Already) – that attempts to repair the problems where certain gods would seem to be stuck in certain animation states – for instance, Serqet would seem to be repeatedly leaping. These gods weren’t actually firing these abilities repeatedly, it just seemed like they were. This issue should be fixed already or greatly reduced in its chance of occurring.

Fixed a problem where almost any god/skin had an opportunity for its voice pack to become silent for one match

Fixed a problem where it seemed to players who purchased a skin within the god lobby as if the skin was selected, until the loading screen where it might be reverted to their previously selected skin.

Clash Map

Removed an unintended fog volume that was visible within the jungle areas of this mode

Gods

Danzaburou

Fixed a problem where his Ability 02 – Alluring Spirits – might be canceled mid-fire without being placed on cooldown

Fixed a problem where level-up effects would play on Danzaburou when he’s in leaf shape – these will not play on him at that point

Fixed a problem where the buff icons from his passive would sometimes not appear as intended

Fixed a problem where his ult might be interrupted while CC immune and already firing

Hel

Fixed a problem where Hel had unintended reduced healing while in her dark stance

Fixed a problem where Decay hit FX were playing in incorrect ways on enemy gods/minions hit by the effect

Set

Fixed a problem where Set’s sand clones would sometimes deal no damage when passing through enemies.

Ymir

Fixed a problem where it had been possible to stack 2 copies of Frostbite in some scenarios.

Awilix

Fixed a problem where if Awilix was interrupted during the casting time on Suku’s Leap – she would be far away from Suku. If she didn’t leap, she should get another chance to leap. If she is interrupted while leaping – this ability will continue to cooldown.

Aphrodite

Fixed a problem where Love Birds would sometimes not hit enemies clearly within the hit area

Hera

Fixed a typo in her achievement text

The Morrigan

Fixed a problem where her victory/defeat animations could get out of sync

Skins

Poseidon

Fixed a problem where Tidal Surge’s collision was different on the Dreadbead skin.

Nu Wa

Fixed a problem where the Caustic Skies Skin would T-pose within the game client and lobby

Vulcan

Fixed a problem where the simpleton Skin could become stuck in specific animations

Nemesis

Fixed visual issues on the targeters for the Primal Vengeance and World Tour skins

Zeus

Fixed a problem where the Eternal Tormenter skin would sometimes not display the orange runic circle visual element of the skin

Xing Tian

Fixed a problem on the Gecko Gladiator skin where the Gecko heads could get into unintended positions

Ares

Fixed a problem where the Oni skin was using the power 1 chains sound on death – it’ll now play a special chains sound on death

T5 Skins

Fixed a problem where these skins would have silent VGS when using “god” VGS rather than “skin” VGS

Chibi Skins

Fixed a problem where these skins wouldn’t display Nike’s Laurel effects properly

Quality of Life

New Tutorial System – Role Guides

Detects your role from the lobby to supply a singular guided experience for every role

Shows you waypoints throughout the match

Guides you thru your starting jungle camp and to your lane

Draws attention to respawning camps

Highlights jungle bosses and towers because the game progresses

Can be manually toggled on or off at any time

Works within Co-Op or PvP matches

Never stops or slows down the gameplay

Adjusts automatically if you miss spawns, get invaded, or otherwise

This will default to ON for players under level 15, and OFF for those 16+

Turn this on by pressing escape to mention the escape menu and selecting the GUIDES choice to mention setting toggles for Role Guides. this will be done at any time.

Or click the GUIDES button within the match lobby

UI

New Escape Menu Option: Guides

The new Escape Menu option called GUIDES allows players to toggle the subsequent settings at any time.

Auto Purchase Items

Auto Skill Level Up

Auto Filter by Class

Show Role Guides

Show Help Tips

Show Recommended Items for My Role

Help Tips Changes

Help tips crop up boxes have had their size adjusted to be less intrusive.

Help tips are updated to display updated buff, camp, and objective information.

Large art was far away from the assistance tips so as to form the ideas less intrusive during gameplay.

Game Modes Page

Players will now be ready to access tutorial videos for every game mode via a replacement button within the list of game modes.

Role Trading

Added a replacement button that works like Ranked God Trading, but instead allowed players to trade role assignments

Players will only be ready to trade with one player at a time.

The player receiving a trade request must accept the role trade request.

There is a ten-second cooldown before the player can receive another role trade request if they do not want a task trade request.

God selection screen now displays the recommended role for every god

Added a replacement button to the match lobby: Guides – displays the subsequent match settings:

Auto Skill Level up toggle

Auto Purchase Items

Auto Filter by Class

Show Role Guides (Conquest Only)

Show Help Tips (all modes)

Recommended Item Updates

Builds are going to be recommended by Role in Conquest, with separate recommendations for Arena and other non-Conquest modes

If a build is out there, players will automatically be shown a build for the role they chose within the match lobby but will have a choice to select a special role in-game

Recommended items will once more show items that are popular among high-elo players, rather than being supported by team composition

Players are going to be ready to freely disable/re-enable auto-purchase within the match, even after purchasing an item outside the recommended list

Ranked

All of those changes apply to all or any Ranked Modes – and only Ranked Modes

All Players Ranked MMR is going to be Hard Reset 8.1

MMR system

Removal of Variance System – Players will experience a more consistent MMR gain and loss from the primary game they play to their 100th. MMR gain and loss can still change supported by how even both teams appear to the Matchmaker.

Maximum MMR Adjustment – Players can not gain or lose quite 100 MMR during a single match

Split System

TP/MMR resets will only apply to players above diamond who become inactive for two weeks

Ranked Quests and Rewards will still reset every 2 updates

Ranked Rewards usually given out at the of the year are going to be available to be unlocked immediately in 8.1

Jungle Camp Vision changes

Gods that visit a Jungle Camp on their side of the map will now receive a vision of the in-world and minimap respawn timers for that camp. this is often granted albeit the camp was invaded and cleared by the enemy.

Conquest

Living Conquest Map

In addition to the completely new 8.1 Conquest Map, there’ll be 3 more distinct updates to the map throughout the Season.

Each Update will have a selected theme that follows the SMITE storyline and god release plan.

Each Update will have art and style updates to the map to go with the theme.

Conquest is our best game mode and that we want to extend its ability to receive art and style updates to levels never seen before!

There will still be continual balance changes to the map every update, especially as we gather data and feedback at the beginning of the season.

An Entirely New Conquest Map

Wider map from lane to lane

Longer map from base to base

Completely reworked Jungle with more variance in its paths and geometry. Some paths are especially narrow, et al. are much wider.

New Camps and different camp locations.

Chaos side takes the shape of Tiamat’s Babylonian fortress

The order side may be a totally rebuilt Olympus

Order and Chaos towers have completely new models

Chaos Titan may be a completely new character

Chaos Minions are completely new characters

New Jungle Monsters – Scorpions

Many of our favorite jungle monsters, also because the Order Titan and Minions are going to be keeping their current Season 7 art on the new map.

There are major changes to all or any spawn times, jungle monsters stats, and objectives.

NBA 2K21 UPDATES

New NBA 2K21 Patches Released, Patch Notes Revealed

NBA 2K21 got a pair of updates in the week, one among which is for the newer consoles including the PlayStation 5 and therefore the Xbox Series X and Series S while the opposite is for the past generation of consoles. The patch notes for the 2 updates are much different from each other counting on which version you’re downloading. Both updates had some notes in common, however, like improvements on different players’ likenesses also as various stability fixes and resolved bugs.

2K announced the discharge of the updates on Thursday with two distinct sets of patch notes for players to seem over. The next-gen update is currently available on the Xbox Series X and Series S also because of the PlayStation 5 while the “current-gen” update is out for the Xbox One, PlayStation 4, and Steam with other platforms to follow later.

Current-Gen Update

General

Come celebrate the Lunar New Year at 2K Beach with new seasonal decorations.

Updated another set of player likeness for current NBA players.

The updated soundtrack in 2K Beats.

Disabled controller rumble for online play.

MyCAREER

The traveling circus tent has received 2K Beach. Keep your eyes call at the approaching weeks.

MyTEAM

Addressed a rare hang that would occur when starting a multiplayer match with a selected sort of lineup

Various other stability and performance issues are addressed to further improve the general experience

Various non-gameplay updates in preparation for the MyTEAM Unlimited $250,000 Tournament on February 20th. Watch games accept 2KStreamcast during the Tournament!

Next-Gen Update

The updated soundtrack in 2K Beats, with additional new music, drops within the City

Los Angeles Lakers court floor will reflect new changes for this season

Uniform updates are made for the subsequent teams:

Los Angeles Lakers (Home uniform)

New York Knicks (City uniform)

Updated another set of player likeness for current NBA players, including:

Udoka Azubuike

LaMelo Ball

Keita Bates-Diop

Leandro Bolmaro

Zylan Cheatham

Brandon Clarke

Troy Daniels

De’Andre Hunter

Jaren Jackson, Jr.

Frank Mason

Tyrese Maxey

Jaden McDaniels

Johnathan Motley

Zeke Nnaji

Elie Okobo

Miye Oni

Tariq Owens

Patrick Patterson

Payton Pritchard

Immanuel Quickley

Josh Reaves

Cameron Reynolds

Anfernee Simons

Robert Williams

Addressed the vertical line remaining on the screen for a period of your time on Xbox Series X/S

Gameplay

Reduced the effectiveness of fading three-pointers off-the-dribble, as requested by the community

MyCAREER/The City

Private matchmaking is now supported during Pro-Am League Nights

Improved load times of menus when loading into the town

Foam fingers and boxing gloves will not remain equipped when going into games within the City

Addressed community reported issues with the badge progression display on the postgame recap screen

Resolved a rare hang that would occur upon completion of workouts within the Gatorade Gym

Various other stability and performance issues are addressed to further improve the general experience within the City

MyNBA

Updated the MyNBA Online load/download Draft Class option functionality

Improvements made to the way player morale is calculated

Resolved a player generation issue that led to inflated athletic attributes like speed and vertical as progression occurred

MyTEAM:

Various preparations are made for upcoming additions to MyTEAM

Enabled Situational Substitutions for both On-the-Fly Coaching and Timeouts in Domination, Challenge, Unlimited, and Limited modes

Addressed a rare hang that would occur when starting a multiplayer match with a selected lineup

Various other stability and performance issues are addressed to further improve the general experience

NBA 2K21 EVENTS (PS5, XBSX|S)

(All Times Pacific)

FEBRUARY 2021

WEDNESDAY, FEBRUARY 3  9 AM – 12 AM

WACKY WEDNESDAY

Show off your Wacky Wednesday attire

THURSDAY, FEBRUARY 4  6 PM – 12 AM

ANTE-UP

Put your VC where your mouth is!

FRIDAY, FEBRUARY 5  9 PM – 12 AM

CLUB 2K

New music, new gear, 2X Rep!

SATURDAY, FEBRUARY 6  5 PM – 9 PM

RUFFLES RIDGE TOURNAMENT OF CHAMPIONS

It’s all about 4 pointers

SUNDAY, FEBRUARY 7  10 AM – 2 PM

RUFFLES RIDGE TOURNAMENT OF CHAMPIONS

It’s all about 4 pointers

TUESDAY, FEBRUARY 9  6 PM – 12 AM

ANTE-UP

Put your VC where your mouth is!

WEDNESDAY, FEBRUARY 10  9 AM – 12 AM

WACKY WEDNESDAY

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CYBERPUNK

Cyberpunk 2077 is a 2020 action role-playing computer game developed and published by CD Projekt. The story takes place in Night City, an open world set within the Cyberpunk universe. Players assume the first-person perspective of a customizable mercenary referred to as V, who can acquire skills in hacking and machinery with options for melee and ranged combat.

The game was developed using the REDengine 4 by a team of around 500 people, exceeding the amount that worked on the studio’s previous game The Witcher 3: Wild Hunt (2015). CD Projekt launched a replacement division in Wrocław, Poland, and partnered with Digital Scapes, Nvidia, QLOC, and Jali Research to assist the assembly. Cyberpunk creator Mike Pondsmith was a consultant, and actor Keanu Reeves features a starring role. the first score was led by Marcin Przybyłowicz, featuring the contributions of several licensed artists.

CD Projekt released Cyberpunk 2077 for PlayStation 4, Stadia, Windows, and Xbox One on 10 December 2020, with PlayStation 5 and Xbox Series X/S versions planned to follow in 2021. It received praise for its narrative, setting, and graphics, although a number of its gameplay elements received mixed responses. In contrast, it had been widely criticized for bugs, particularly within the console versions which were also criticized for performance issues. Sony removed it from the PlayStation Store on 17 December 2020 until “further notice”.

Gameplay

Cyberpunk 2077 is played from a first-person perspective as V, a mercenary whose voice, face, hairstyles, somatotype and modifications, background, and clothing are customizable. Stat categories: Body, Intelligence, Reflexes, Technical, and Cool are influenced by the character classes that players assume, which are NetRunner (hacking), Techie (machinery), and Solo (combat). V must consult a “ripper doc” to upgrade and buy cyberware implants; black markets offer military-grade abilities. The rarity of any given equipment is shown by a colored tier system. V can take cover, aim, run, jump, double jump, and slide. Melee strikes are often addressed close-combat weapons. There are three sorts of ranged weapons, all of which may be customized and modified Power (standard), Tech (which penetrate walls and enemies), and Smart (with homing bullets). Ranged weapons are equipped to ricochet bullets during a target’s direction and slow them down in bullet time. Four sorts of damage are often inflicted and resisted Physical, Thermal, EMP, and Chemical. Weapon use increases accuracy and reloading speed, which is manifested in character animations. Gunsmiths repair and upgrade weapons. The game is often completed without killing anyone, with non-lethal options for weapons and cyberware.

The open-world metropolis Night City, California, consists of six regions—the corporate city center, immigrant-inhabited Watson, luxurious Westbrook, suburban Heywood, gang-infested Pacifica, and industrial Santo Domingo. Its surrounding area, the Badlands, also can be explored. V navigates these locations on foot and in vehicles, which are subject to either a third or first-person view. Pedestrians are susceptible to vehicular collisions. counting on the situation, enforcement could also be alerted if V commits a criminal offense. Radio stations are available to concentrate on. The full day-night cycle and dynamic weather affect the way non-player characters (NPCs) behave. V owns an apartment and a garage. Night City features non-English-speaking characters, whose languages are often translated with special implants. “Braindance” may be a device that permits V to undergo other people’s experiences. Branching dialogues enable interaction with NPCs and actions in quests. Experience points are obtained from main quests and fuel the stats; side quests yield “street cred”, unlocking skills, vendors, places, and extra quests. Quests are acquired from characters referred to as Fixers. Throughout the sport, V is aided by various companions. Consumables, like soft drinks, are used for healing, and objects are often inspected in V’s inventory. Minigames include hacking, boxing, car racing, martial arts, and shooting ranges. Player choice results in different endings.

Story

The game begins with the choice of 1 of three lifepaths for the player character V (Gavin Drea or Cherami Leigh): Nomad, Streetkid, or Corpo. As a Nomad, V quits their clan and moves to the large city for the primary time; as a Streetkid, V comes home to nighttime City after a couple of years living elsewhere; and as a Corpo, V is suddenly fired from their job at Arasaka Corporation as a result of their supervisor’s incompetent squeeze play. Within the first two lifepaths, V befriends local thug Jackie Welles (Jason Hightower), while within the third, Welles is an old flame. All three lifepaths converge on an equivalent title sequence, a montage of V and Welles’s various adventures with a netrunner, T-Bug.

In 2077, local fixer Dexter DeShawn (Michael-Leon Wooley) hires V and Welles to steal a mysterious biochip referred to as the Relic from Arasaka Corporation. After they acquire the Relic, the plan goes awry once they become inadvertent witnesses to the murder of the megacorp’s leader, Saburo Arasaka (Masane Tsukayama), at the hands of his treacherous son Yorinobu (Hideo Kimura). Yorinobu covers up the murder by claiming his father had been poisoned and triggers a security sweep. T-Bug is killed by Arasaka’s netrunners. A firefight breaks out as V and Welles make their escape; Welles is fatally wounded, the Relic’s protective case is critically damaged, and V is forced to save lots of the Relic by inserting the biochip into the cyberware in their own head.

DeShawn is furious at the unwanted police attention. He shoots V within the head and leaves V for dead during a landfill. Upon awakening, V is haunted by the digital ghost of iconic rocker Johnny Silverhand (Keanu Reeves), who was believed to possess died in 2023 during an attempted thermonuclear attack on Arasaka Tower. V learns from their ripperdoc Viktor Vector (Michael Gregory) that DeShawn’s bullet triggered resurrection nanotech on the biochip, but also began a process by which Silverhand’s memories and personality will overwrite their own. The biochip can’t be removed, and V only has weeks left to measure, so V must hunt down how to get rid of Silverhand and survive.

Through reliving Silverhand’s memories, V learns that in 2023, Silverhand’s then-girlfriend and brilliant netrunner Alt Cunningham (Alix Wilton Regan) had created Soulkiller, a man-made intelligence ready to copy netrunners’ minds through their neural links. However, the method destroyed the target’s brain. Arasaka kidnapped Cunningham and made her make their own version of Soulkiller which stores minds in Arasaka’s digital fortress, Mikoshi. Silverhand led a rescue effort to save lots of Cunningham, but did not find her before Arasaka used Soulkiller on her. Silverhand sought revenge through his attempted thermonuclear attack, but Arasaka captured him and used Soulkiller on him also.

By 2077, Arasaka had become adept enough at using Soulkiller technology to publicly advertise a “Secure Your Soul” program. The Relic arose from Arasaka’s secret research into completing the loop: to write down a digital copy of a mind into a living human brain. Eventually, V must decide whether to mount an attack on Arasaka Tower, so as to realize physical access to Mikoshi and use Soulkiller to get rid of Silverhand from their body.

Depending upon player actions and side missions completed throughout the sport, V can choose from different options to conduct the attack. V can plan to not attack and instead kill (which ends the sport immediately), allow Silverhand to require over their body and stage the attack together with his former crew, mount the attack with a network of allies assembled during the sport, or mount the attack solo (with aid from Silverhand). altogether endings during which V doesn’t immediately die, it’s revealed that even after using Soulkiller to read Silverhand and V’s conjoined minds into Mikoshi then writing V alone back to their body, the damage to V’s body is irreversible. Depending upon the player’s choice, V either remains in their body, with uncertain anticipation, or allows Silverhand to require over, during which case V pays respects to varied friends and leaves Night City to start out a replacement life.

Development

Cyberpunk 2077 was developed by CD Projekt Red. it’s supported Mike Pondsmith’s Cyberpunk role-playing game franchise; Pondsmith started consulting on the project in 2012.

Critics

The PC release of Cyberpunk 2077 received “generally favorable” reviews from critics, consistent with Metacritic.

Awards

Cyberpunk 2077 won over 100 awards at E3 2018, including Best Game, Best Xbox One Game, Best PC Game, Best RPG, and People’s Choice at IGN, Best Role-Playing Game and Game of the Show at Game Informer, better of E3 at PC Gamer, and Game of the Show at GamesRadar+.

Sales

Cyberpunk 2077 received 8 million pre-orders on all platforms, of which 74% were digital, and it received more pre-orders than The Witcher 3: Wild Hunt; one-third of PC sales were through GOG.com.It was a best-seller on Steam in China. CD Projekt Red has stated that digital preorders for the title alone recouped the game’s cost also because of the game’s 2020 cost. consistent with a CD Projekt investor’s call, sales saw a drastic decline four days after release due to the technical issues present.

Within twelve hours after its release, the sport had over a million concurrent players on Steam. The PlayStation 4 version of Cyberpunk 2077 sold an estimated 104,600 physical copies during its debut week in Japan, making it the second highest-selling retail game of the week within the country.

GENSHIN IMPACT

Genshin Impact may be a free-to-play action role-playing game developed and published by miHoYo. the sport features a fantasy open-world environment and action-based battle system using elemental magic and character-switching and uses gacha game monetization for players to get new characters, weapons, and other resources. The sport is online-only and features a limited multiplayer mode allowing up to four players to play together. It had been released for Microsoft Windows, PlayStation 4, Android, and iOS on September 28, 2020. Genshin Impact is additionally planned to release on Nintendo Switch and PlayStation 5; playability of the PlayStation 4 edition on PlayStation 5 was added on Veterans’ Day, 2020.

Genshin Impact takes place within the phantasy world of Teyvat, which is home to seven distinct nations, each of which is tied to a component and ruled by a god related to it. The story follows a twin, mentioned because the Traveler, who has traveled across many worlds with their twin but has become separated from them by an unknown god in Teyvat. The Traveler travels across Teyvat in search of the lost sibling with their companion Paimon and becomes involved in the affairs of the opposite nations, gods, and therefore the world.

The game received a generally positive reception, with critics praising the combat and open-world freedom, while some criticism was raised at its endgame. the sport grossed over $393 million on mobile devices within two months, making it the second-largest mobile game launch in history.

Gameplay

Genshin Impact is an open-world action role-playing game that allows the player to control one of four interchangeable characters in a party. Switching between characters is often done quickly and through combat to the player to use several different combinations of skills and attacks. Characters may have their strengths enhanced in various ways, like increasing a character’s level and improving artifacts and therefore the weapons that the character equips. Additionally to exploration, the player can attempt various challenges for rewards. Scattered across Teyvat are highly powerful challenges that reward highly valuable resources, but claiming them uses up a currency called resin, which slowly regenerates over time. Completing these challenges grants the player progress towards increasing their Adventure Rank, which successively unlocks new quests, challenges, and raises the planet Level. The World Level may be a measure of how strong the enemies within the planet are and therefore the rarity of rewards that defeating them gives.

The player can control their character and perform actions like running, climbing, swimming, and gliding which is limited by stamina. Some characters possess abilities that will alter the environment, like freezing water to make a path that will aid the player in traversing terrain. Many teleportation nodes exist throughout the planet that players can warp to, and statues referred to as the Statues of The Seven can heal and revive characters and supply benefits like increasing player stamina. Items like food and ore could also be procured from the open world, while enemies and treasure chests drop other sorts of resources that will be utilized in enhancing a character’s strength. Players can obtain food from hunting animals, gathering wild fruit and vegetables, or purchasing them from a store. Most ingredients are often cooked into a dish. Some meals regenerate characters’ health, while others boost various statistics. Mining is often done by attacking and destroying mining nodes to supply ore. Ore is often refined then wont to enhance weapon strength or create weapons.

Each character has two unique combat skills: an elemental skill and an elemental burst. the basic skill is often used at any time apart from the cooldown period immediately after use. In contrast, the basic burst has an energy cost, requiring the user to amass sufficient elemental energy by defeating enemies or inflicting elemental status effects. Characters have control over one among seven natural elements: Cryo, Dendro, Pyro, Hydro, Anemo, Electro, and Geo, which correspond to ice, nature, fire, water, air, electricity, and earth respectively. These elements can interact in several ways; for instance, if a Hydro attack hits a target, the enemy is going to be inflicted with the “Wet” status effect, and if they’re hit with a Cryo attack, it’ll inflict “Cold”. These two status effects combine into the “Frozen” status effect, temporarily preventing the target from performing any actions or until the player deals enough physical damage to the enemy. Switching between characters during combat and executing those skills allows those elemental interactions to require place. Certain elemental abilities could also be required to unravel puzzles within the overworld.

A multiplayer mode is out there within the sort of co-op. Up to 4 players can play together within the overworld and join domains. Player matching can either be done by requesting to attach with another player. If the player wishes to clear a website with other players, they’re going to be automatically matched up with others looking to tackle an equivalent objective. the sport features cross-platform play, so players on any platform can play with one another.

By completing quests to advance the story, the player can unlock three additional playable characters, and more characters are often obtained via a gacha mechanic. Several premium in-game currencies, obtainable through in-app purchases and playing the sport, are often wont to obtain characters and weapons through the gacha system.

Story

Genshin Impact takes place within the world of Teyvat, and consists of seven major nations being Mondstadt, Liyue, Inazuma, Sumeru, Fontaine, Natlan, and Snezhnaya. Additionally to those nations, there’s Celestia, a mysterious floating island that is allegedly home to gods and mortals who have ascended to godhood through great, heroic feats. The player character, the Traveler, is separated from their twin and becomes trapped on Teyvat. They’re joined by a companion, Paimon, as they journey through Teyvat in look for their lost sibling.

Each nation is related to and worships one among The Seven, a gaggle of gods referred to as Archons who each preside over one among the seven nations. Each member of The Seven is tied to at least one of the game’s elements and is additionally reflected in their nation’s aspect. Barbatos, Rex Lapis, Raiden Shogun, and Tsaritsa are archons of Mondstadt, Liyue, Inazuma, and Snezhnaya, respectively. However, the god who is that the Archon may change over time as Archons pass on. Specific individuals chosen by the Archons are granted a Vision, magical gemstones that give their bearers the power to command a component and therefore the potential to ascend to godhood and reside in Celestia.

Mondstadt, the town of freedom, worships the Anemo Archon Barbatos and sits on an island within the middle of a lake. the town is protected by the Knights of Favonius, who are tasked with protecting Mondstadt and its citizens. To the southwest, Liyue worships the Geo Archon Rex Lapis and is that the largest market harbor in Teyvat. The harbor city is presided over by the Liyue Qixing: a gaggle of business leaders and ancient guardians referred to as Adepti, magical beings that has Rex Lapis himself.

Snezhnaya, ruled by the Cryo Archon Tsaritsa, send diplomats named the Fatui who maintain a friendly appearance while using more underhanded methods secretly. The Fatui also are led by the Eleven Harbingers, individuals given extraordinary powers and god-like executive authority by the Tsarista. Among them include Scaramouche, Signora, and Childe, who are respectively the sixth, eighth, and eleventh of the Eleven Harbingers. Additionally to the Fatui, another antagonistic faction within the game is that the Abyss Order legion of monsters that declares themselves to be enemies to all or any of humanity, and are led by the “Prince” or “Princess”, their gender being opposite of Traveler’s.

Release

Prior to its release, the sport had 21.3 million registrations, 16 million of which being China. consistent with some, Genshin Impact was the most important international release of any Chinese computer game. Within the initiate to release, Genshin Impact won the Tokyo giveaway Media Awards 2020 public poll, ranking first among 14 other games. Genshin Impact was released on September 28, 2020, for Microsoft Windows, PlayStation 4, Android, and iOS. A patch released on Veterans’ Day, 2020 included adding compatibility for the sport to be played on PlayStation 5, increasing performance metrics like load times and graphical fidelity.

Commercial performance

During the week of its release, Genshin Impact was downloaded over 17 million times and grossed approximately $60 million from mobile platforms. Within a fortnight, that figure rose to over $100 million, recouping its development and marketing budget. Its largest revenue came from China, Japan, South Korea, and therefore the US. it had been the highest-grossing game worldwide in October 2020.

Within two months, the sport had grossed over $393 million on mobile devices, making it the second-largest mobile game launch in history, after Honor of Kings. As of December 2, 2020, Genshin Impact is one of the highest 50 highest-grossing mobile games in history.

Controversy and censorship

Shortly after release, players discovered that the sport’s kernel-based anti-cheat system would remain active after the game was closed or uninstalled, which raised concerns that the sport had installed spyware. Some Japanese players using iOS devices also observed that the sport read the contents of players’ clipboards while beginning. MiHoYo announced that both issues are addressed and glued.

On October 6, 2020, journalist and Twitch streamer Kazuma Hashimoto published a video on social media site Twitter demonstrating how Chinese political terms like “Hong Kong” and “Taiwan” are censored within the in-game chat. As the developer of the sport, miHoYo, is predicated in China, they’re subject to China’s censorship policy, which incorporates complying with a comparatively large list of banned words that can’t be utilized in-game or via chat. Other terms not associated with Chinese politics are banned also, like “Putin”, “Hitler”, and “Stalin”.Several threads on the game’s subreddit discussed the censorship, with various users noting that innocuous terms like “enemies” and “words” were also being censored.

Security concerns

In November 2020, players have discovered a vulnerable security flaw that exposed their phone numbers linked to their account during the password recovery attempt on the miHoYo website. Shortly after the invention, the developers fixed the difficulty.

WHAT IS SNICKERS DOING IN ESPORTS?

Snickers kick off EA’s Madden NFL esports tournament

  • Snickers in the week became the presenting sponsor of the Madden NFL 20 Club Championship, an esports tournament hosted by computer game maker Electronic Arts. As a part of the sponsorship, the candy marketed by Mars is going to be featured in highlight packages and branded studio segments during the tournament on Twitch, YouTube, and therefore the ESPN mobile app, per an announcement shared with Marketing Dive.
  • Snickers is also sponsoring a player’s lounge where 32 competitors, each representing a true NFL team, can ready themselves for the tournament that started on Dec. 17 and runs through Dec. 20 in Redwood City, California. The winning player will win a cash prize of quite $700,000, per EA’s website that features a bracket for fans to fill out with their tournament predictions. ESPN 2 will air a one-hour special about the tournament at 8 p.m. on Dec. 27.
  • Snickers also sponsors a season-long campaign to spotlight the highest plays of the Madden NFL 20 Championship Series (MCS), which incorporates esports events that coincide with key parts of the NFL season and off-season. Next year, one player will win the Snickers “Moment of the Year” award supported by votes from the Madden NFL community. The winner is going to be announced at the top of the Madden NFL 20 Bowl, which coincides with the NFL Draft on April 23-25.
  • In becoming the presenting sponsor of the Madden NFL 20 Club Championship, Snickers is ramping its promotional activity with the esports tournament a year after first partnering with the series of live events. The candy brand aims to succeed in the esports audience that largely contains Generation Zers, 74% of whom say they often snack between meals, per a study by the Institute of Food Technologies.
  • Esports viewership is about to surge quite 50% by 2023 to succeed in 46.2 million viewers, eMarketer forecast in March. The researcher also predicted that the amount of U.S. consumers who would watch an esports event a minimum of once a month would grow 18% to 30.3 million this year from 2018. Brands looking to succeed in these many fans are forecast to spice up sponsorship spending by 34% to $457 million this year, games researcher Newzoo predicted.
  • Snickers is among the brands that are sponsoring esports events as their audience continues to grow. Pizza Hut was the primary brand to win naming rights to a virtual stadium when Electronic Arts and therefore the NFL introduced MCS last summer. Nike this year sponsored the Brazilian esports organization Furia, following its prior sponsorship of TJ Sports, a venture between Chinese computer game companies Tencent and Riot Games. Anheuser-Busch also filed trademarks for official phrases that associate esports with its beer. AT&T, Axe, Coca-Cola, Hershey, Mercedes-Benz, and Tillys are among the brands that are already esports sponsors.

SNICKERS Named The Official chocolate candy of the NBA 2K League

  • Mars, Inc. and therefore the NBA 2K League announced a deal-making SNICKERS the official chocolate candy of the league.
  • An activation featuring the brand will happen during the league’s regular 2019 season broadcasts on various platforms.
  • SNICKERS joins a growing list of candy brands involved in esports including Kit Kat, Reese’s, and Hershey’s.
  • The NBA 2K League and U.S.-based Mars, Inc. have announced a partnership that names SNICKERS brand candy bars because of the “official chocolate candy of the NBA 2K League .”
  • The league launched an activation called “SNICKERS “Hungriest Player to Watch” across its Twitch and YouTube broadcasts, also as its social media channels. The special segment selects the player with the foremost “on the line” and with the “most to prove.”
  • The activation will continue throughout the rest of the 2019 season, including the playoffs and therefore the finals.
  • Snickers go after the young, male Millennials that structure an outsized part of the eSports audience because the chocolate bar-maker signs on to sponsor ELeague, the professional eSports league co-owned by Turner Broadcasting and talent agency WME/IMG. As a sponsor, Snickers will run ad spots during the printed of season two of ELeague on TBS, sponsor a live pre-game show, and name a post-game bloopers segment after its campaign slogan “You’re Not You once you Are Hungry.” Earlier this year, ELeague struck a deal to measure stream its content on Twitch to succeed in a wider audience online.

Snickers get YouTubers to post terrible videos when hungry

  • In another fun combat the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.
  • Snickers updates slogan for Millenials by getting Vloggersd and Twitch stars involved
  • Influencers create content and undertake gaming challenges while hungry to point out then having an off day
  • The campaign earned Cannes Lions award and won new followers

The challenge

The Snickers “You’re Not You When You’re Hungry” is five years old-so how does one bring it to a replacement generation?

The solution

  • The brand got video bloggers everywhere on the planet to post intentionally bad videos, pretending they recorded them while they were hungry, and thus weren’t themselves.
  • The “You’re Not YouTube” campaign launched simultaneously in eight countries and included 13 popular “how-to” vloggers on YouTube. In each video, it’s clear something is wrong because the usually sure-footed hosts appear completely off their game.
  • For example, within the one U.S.-based video, style and motivational guru Jessica Harlow, who’s usually so put together, apathetically shows fans the way to “let yourself go.”
  • The chocolate candy brand then moved on to Twitch, the gaming platform where thousands of gamers live-broadcast videos of themselves playing.

Working with BBDO NY, Snickers ‘Swotcheroo’ campaign partnered with three gamers who have many thousands of followers apiece, and had each of them start playing poorly, very unlike them, the hungrier they got. Then the stunt got even more peculiar, because of some costumes.

The results

The advertising campaign earned Snickers a prestigious Cannes Lions award at the 2016 festival. It attracted many Twitch and social media users who logged on view the hungry Vloggers and gamers.